Most agents post a new listing, a just sold graphic and a holiday greeting, then wonder why the feed never produces a phone call. Buyers and sellers follow people who help them understand a street, a school zone or a market shift. We plan that kind of feed for realtors and small teams, keep it compliant with brokerage and fair housing rules, and answer the messages it brings in.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
Why it matters
Real estate is a trust purchase with a long runway. A homeowner may watch an agent's posts for a year or more before deciding who gets the listing appointment, and a relocating buyer often picks an agent after a few weeks of scrolling through neighborhood tours. A feed that only announces inventory gives neither of them a reason to stay. Once the house goes pending, the post loses its value, and the account looks like a bulletin board.
The posts people keep are practical: what a home inspection usually flags in older bungalows, how a rate change affects a monthly payment in plain words, which streets flood after heavy rain, where the farmers market moved. Short walkthrough clips of a kitchen or a backyard do well too, as long as the agent is on camera explaining what a buyer would notice. That mix turns followers into the sphere that refers you later.
Many realtors run a personal account next to a brokerage page and a team page. We decide with you which account carries which message, so listings, market notes and personal stories do not compete for the same audience or confuse people about who to call.
Who it's for
Social media for real estate looks different depending on where your business comes from. Below are four patterns we see in how realtors win business, and what each one asks of social.
You depend on past clients, friends and neighbors for referrals. The feed needs to keep you visible between transactions with local tips, home maintenance reminders and small market updates, so people think of you when a cousin mentions moving.
More listings means more content, but also a risk of a feed that reads like an inventory scroll. We give each agent a recognizable format, rotate neighborhoods and keep one voice so the team page feels like a single, organized operation.
Out of area buyers want to understand commutes, school boundaries and what daily life looks like before they fly in. Video tours of communities, model home walkthroughs and honest comparisons of subdivisions answer those questions on Instagram and YouTube.
Waterfront, ranch, condo or investor focused agents need content that shows deep knowledge of a narrow product. Here the posts lean on detail: HOA quirks, dock permits, rental rules, architectural styles, and quieter visuals that suit the buyer.
Step by step
Step 1
You request the free marketing analysis and receive a PDF within 24 hours. It reviews your current accounts, how often you post, which formats get saves and replies, and how your profile and bio route a curious follower to a call or a form.
Step 2
A senior project manager reads the analysis, talks with you about your farm areas and the split between buyers and sellers, and matches a social media specialist who understands real estate content and the rules around it. You do not sort through profiles yourself.
Step 3
The specialist drafts a calendar that follows spring listing season, the late summer school move, slower winter months and your own pipeline. Each week mixes listings, neighborhood pieces, short video and one post that shows your process.
Step 4
Comments and direct messages get answered promptly and routed to you when a lead is warm. Every month the project manager reviews what drove profile visits, saves and inquiries, and adjusts the next month with you.
Side by side
It feels authentic, and it is, but it depends on your free time. Posting goes quiet exactly when you are busiest, messages sit unanswered over a weekend of open houses, and nobody reviews which posts actually led to a conversation.
Many brokerages offer branded graphics or tools that push listings to social automatically. They save effort and keep branding tidy, yet every agent in the office ends up with a similar feed, and templates rarely say anything about your own neighborhoods.
A senior project manager pairs you with a specialist who knows real estate content, fair housing limits and brokerage disclosure. The specialist builds a feed around your market and your voice, handles replies, and reports monthly on what moved.
Good to know
Advertising real estate on social platforms carries obligations most other industries never face. We treat them as part of the plan from the first week, not an afterthought, and we point you to your broker or attorney when a question needs a formal answer.
Housing ads on Facebook and Instagram run under a special ad category that removes targeting by age, gender and narrow location. Copy also has to avoid describing who a home is ideal for in ways that point to protected classes. Phrases about the property and its features are fine; phrases about the kind of person who should live there are not. Our specialists write listing captions with that line in mind.
Most state license laws expect the brokerage name to appear on agent advertising, and many brokerages add their own policies on logos and team names. Photos from a listing shoot may carry usage limits from the photographer or the local listing service. Before a just sold post or a client story goes live, we confirm the seller or buyer agreed to be featured.
Checklist
A short list helps the first call go straight to planning instead of logistics. If something is missing, we can work around it.
Checklist
The details
Short vertical video now carries much of the reach on Instagram, Facebook, TikTok and YouTube Shorts. For realtors it is also a quick, natural way to show personality, which is often what wins a listing appointment. Many agents freeze in front of a camera, so the specialist writes simple shot lists and talking points: a thirty second take on a porch, a walking tour of a block, a quick answer to a question a buyer asked that week.
You record on your phone during normal work, upload the clips to a shared folder, and the specialist edits, captions and schedules them. Longer tours and market explainers go to YouTube, where people searching for a neighborhood can find them months later. Over time this builds a library that helps with listing presentations as well as social reach.
How it works
Your specialist and project manager work remotely, which suits real estate well: the work itself happens inside the platforms, a shared content folder and a calendar you can comment on. You approve drafts from your phone between appointments, and urgent replies about a showing or a price question are flagged to you right away.
The service follows what we describe on our social media management service page: a posting plan for every channel, listing posts and short property videos, answers to comments and direct messages from buyers and sellers, plus a report at the end of each month. If you later want paid reach, search or a larger program, the project manager can add specialists through a fractional marketing team. You can read the full process on how it works, or look at other sectors on the industries page.
FAQ
Short answers. The free analysis call covers anything specific to your company.
Not in the usual way. Housing ads fall under a special category on Meta that limits location targeting to a broader radius and removes age and gender filters. We work within that by building strong organic content, retargeting people who already engaged with your videos or visited your site, and writing listing copy that stays within fair housing limits.
For most agents, Instagram and Facebook carry the sphere and local audience, YouTube holds longer neighborhood tours that people find through search, and TikTok helps agents who enjoy casual video reach younger buyers. LinkedIn can work for commercial or relocation focused agents. The analysis shows where your followers already are before we add anything.
It helps a lot, because people hire agents they feel they know. You do not need a studio or a script. Short clips shot on your phone during showings or drives are enough, and the specialist handles editing, captions and posting. If you are camera shy, we start with voiceover tours and build from there.
We collect your brokerage's advertising policy and state disclosure requirements before anything is published, add the brokerage name where it is required, and keep a record of seller and buyer permissions for featured stories. Questions that need a legal or broker ruling go back to you and your managing broker.
A senior project manager with 15+ years in marketing matches your specialist and stays your single point of contact. Each month you get a report on reach, saves, profile visits and inquiries from messages, and you agree with the project manager what to change in the coming calendar.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
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