Basic audit for a brochure site of up to 20 pages
About $500 to $2,000. Covers the technical review, load speed, indexing and basic on-page recommendations, delivered as a document with priorities.
Website audit: find out what's really slowing your site down
A website audit belongs at the start of every big decision about your site: moving to a new CMS, launching paid campaigns or trying to climb higher in Google. Instead of guessing what's wrong, you get a report that names the specific problems, ranks them and estimates what each fix will take. We match an auditor who knows your industry within 24 hours, check that person's earlier audits first, and a senior project manager reads the report before you ever see it.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Key takeaways
The short version
Before you read on
- A proper audit is a prioritized report written by a person, not the raw error list a crawler prints out.
- Prices scale with the size of the site, from about $500 for a brochure site to five figures for a large portal.
- The auditor is matched to your industry within 24 hours, after their earlier audit work and references have been checked.
- A senior project manager with 15+ years in marketing reviews the report before it reaches you for sign-off.
- The typical triggers are a CMS migration, an unexplained traffic drop and taking over marketing from a previous agency.
Worth knowing
What a website audit is and when you should order one
An audit is a methodical inspection of a site from three angles: the technical layer, the content and the user experience. It ends with a document that lists what is broken, how much each issue costs you in traffic or conversions, and what to do about it. A crawler such as Screaming Frog or Ahrefs only supplies the raw material. The specialist goes further by hand, tracing how internal links distribute authority, reading indexing data in Google Search Console, measuring load times on real phones, hunting duplicate pages and checking structured data for errors, and then turns all of that into an ordered plan.
Companies usually ask for one at a few predictable moments. Organic traffic slides and nobody can say why. A move to a new platform or domain is on the calendar. Next quarter's search budget needs a factual basis. Or someone suspects a technical fault that nobody in-house has the tools to confirm. A new specialist taking over an existing project often asks for an audit too, just to know where to start instead of relying on what the previous agency claimed.
You deal with one named auditor, not an anonymous team. You know who's doing the review and what they've audited before in your sector, and you can ask them questions directly before the work starts. The broader search work that often follows is described on our SEO service page.
Step by step
How ordering the audit works, step by step
Step 1
You describe the site and the goal
A short brief covers your site address, your industry, why you want the audit (falling traffic, a migration, prep for a campaign) and a rough budget. It takes about five minutes, and the first conversation with the project manager is free.
Step 2
A specialist is matched in 24 hours
The project manager, who has more than 15 years in marketing, picks a specialist or a pair of people with audit experience in your kind of business, whether that's an online store, B2B sales, a local service or subscription software.
Step 3
You agree on scope and deadline
The project manager and the specialist write down which sections of the site are covered, which technical areas get examined and how the priorities will be presented, so the report answers your question rather than listing random warnings.
Step 4
The report arrives and you sign off
Delivery usually takes 5 to 10 business days depending on the size of the site. The project manager checks the substance before it reaches you and stays available if anything in the scope needs to be settled.
Checklist
What thorough seo audit services should cover
Before you order, hold the offer up against this list. A partial review is cheaper, but someone still has to check the gaps it leaves, usually at a worse moment.
Checklist
- Technical review: indexing in Google Search Console, robots.txt, the XML sitemap, status codes, redirects and 404 errors
- Load speed on mobile and desktop, measured against Core Web Vitals (LCP, CLS, INP)
- Internal linking and how many clicks deep the pages that matter most are buried
- Duplicate content plus missing or repeated title tags and meta descriptions
- Structured data from schema.org, validated in the Rich Results Test
- A seo content audit that checks pages against search intent and topic coverage for the key queries
Worth knowing
SEO audit cost: typical ranges by site size
The size of the site sets the price more than anything else. The ranges below are typical US market figures, and they vary with who runs the audit.
Extended audit for an online store or a site of up to 200 pages
About $2,000 to $5,000. Adds content analysis, keyword cannibalization, internal linking, a look at competitors and a staged plan for rolling out the fixes, which is where most ecommerce seo audit work lands.
Audit of a large site with 200+ pages, a sales platform or a portal
Usually $10,000 to $30,000, priced individually after the brief. Includes server log analysis, crawl budget, segmentation by page type and a working session with your in-house team.
Side by side
An agency, a freelancer from a job board, a free tool or a matched auditor
Agency: a junior often does the review under supervision, and the report reaches you through an account manager who didn't write it
With us: one named person does the audit, and a senior project manager with 15+ years of experience goes through the findings with you
Job board freelancer: nobody has looked at their earlier audits, and there is no one to turn to if the report falls short
With us: the specialist was vetted before joining, and the project manager checks the report before delivery
Free online tool: a list of warnings with no business context, so it's hard to know what matters first
With us: the specialist explains the findings and builds a plan that fits your budget and your goal
Random contractor: no track record in your industry, so the fit is a gamble
With us: a specialist matched within 24 hours, with the fit confirmed by a project manager with 15+ years in the field
Who it's for
When an audit pays off the most
An audit earns its cost at several stages of a company's life. Here are the typical ones.
Online stores with falling traffic or conversions
The review separates technical causes, such as slow or unindexed product pages, from problems in content and category structure.
B2B companies planning a new site or CMS
An audit before migration protects rankings by showing what must be carried over unchanged and what should be fixed on the way.
Local businesses that barely show up in results
A local seo audit checks name, address and phone consistency, LocalBusiness markup and the link to the Google Business Profile.
Companies taking over marketing from a previous agency
An independent review gives you a firm reference point before you decide whether to keep the old strategy or change course.
Startups and subscription software before a funding round or growth push
The audit confirms the site can handle more traffic and that its structure will support a much larger library of content.
What you can count on
What you can count on when the audit runs through us
You get an auditor whose work we checked before the project, and a project manager who keeps the scope on track.
Portfolio
An auditor vetted in advance
Before any specialist joins us, we look at their past audits, their references and a test task.
Matched
A specialist for your industry and goal
The audit is done by someone who knows sites like yours and understands whether the priority is speed, visibility or conversion.
15+ years
Someone to settle scope questions
If the report misses what the brief asked for, a project manager with many years of experience steps in and resolves it.
No downtime
Cover without starting over
If the specialist can't finish, the project manager brings in a replacement who gets the full project history.
In short
The audit at a glance
24 hours
to match a specialist to your audit
Industry
experience of the auditor with sites similar to yours
References
checked before an auditor is allowed to join
Reviewed
the report is read by the project manager before you receive it
Before you start
An audit specialist matched within 24 hours
Tell us about your site and what you want the audit to answer. The first conversation with the project manager is free. We handle vetting and scope oversight, and you talk directly to the specialist picked for your industry. If you're not sure where to start, order the free marketing analysis on our contact page and get a PDF within 24 hours.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How long does a website audit take?
For a brochure site of up to 20 pages, plan on 5 to 7 business days. A larger online store or a portal with more than 200 pages needs 10 to 15 business days, depending on the scope and on how quickly the specialist gets access to Google Search Console and Analytics data.
02Does the audit include putting the fixes in place?
A standard audit ends with the report and its recommendations. Implementation is a separate job. Many companies hand it to the same specialist once they accept the report, and the project manager then helps define the scope and price of that second stage.
03How is payment for the audit handled?
The price is set for the agreed scope before any work begins, so the amount doesn't creep up once the specialist starts digging. You sign off on the finished report after the project manager has checked it against the brief, and billing follows the terms you agreed at the start.
04Can I order a technical SEO audit of just one area, such as page speed?
Yes. You settle the scope with the project manager at the brief stage. That can be a narrow technical review, for example Core Web Vitals only, or a full inspection of both the technical layer and the content. The price follows the scope you pick.
05Who handles the paperwork and billing for the audit?
You deal with us, not with an independent specialist billing you privately. The project manager is your single point of contact for scope, deadlines and billing, which keeps the paperwork on your side simple.
06How is this different from an on-page SEO audit bought from an agency?
At many agencies a less experienced employee does the review under supervision, and you talk to an account manager instead of the person who did the work. Here a named specialist chosen for your industry, whose earlier audits were checked, does the review, and a senior project manager with 15+ years of experience goes through it with you.
07What if the audit report doesn't meet my expectations?
Before you sign off, you can raise any point where the report falls short of the scope written into the brief. The project manager, who has more than 15 years of experience, steps in, clarifies what still needs to be added and works out with you how to close the stage.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM