Basic audit for a brochure site of up to 20 pages
About $500 to $2,000. Covers the technical review, load speed, indexing and basic on-page recommendations, delivered as a ranked list of fixes.
Website audit that shows what's really slowing your site down
A website audit belongs at the start of every big decision about your site: moving to a new CMS, launching paid campaigns or trying to climb higher in Google. Instead of guessing what's wrong, you get a report that names each problem, ranks it and estimates what the fix will take. Within 24 hours we match you with an auditor who knows your industry and whose earlier audits we've already checked. A senior project manager reads the report before you ever see it.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
The short version
Before you read on
- A proper audit is a prioritized report written by a person, not the raw error list a crawler prints out.
- Prices scale with the size of the site, from about $500 for a brochure site to five figures for a large portal.
- You get an auditor who knows your industry, and we check their earlier audits and references before they take the job.
- A senior project manager with 15+ years in marketing reviews the report before it reaches you for sign-off.
- The typical triggers are a CMS migration, an unexplained traffic drop and taking over marketing from a previous agency.
What to know
What a website audit is and when you should order one
An audit is a methodical inspection of a site from three angles: the technical layer, the content and the user experience. It ends with a document that says what's broken, what each issue costs you in traffic or conversions, and what to do about it. A crawler such as Screaming Frog or Ahrefs only supplies the raw material. The specialist goes further by hand. They trace how internal links pass authority, read indexing data in Google Search Console, time page loads on real phones, hunt down duplicate pages and check structured data for errors. Then they turn all of it into a plan, in order of priority.
Companies usually ask for one at a few predictable moments. Organic traffic slides and nobody can say why. A move to a new platform or domain is on the calendar. Next quarter's search budget needs a factual basis. Or someone suspects a technical fault that nobody in-house has the tools to confirm. A new specialist taking over an existing project often wants an audit too, to know where to start instead of trusting what the previous agency claimed.
You work with one named auditor, not an anonymous team. You know who's doing the review and what they've audited in your field before, and you can put your questions to them directly before the work starts. For the search work that usually comes next, see our SEO service page.
Step by step
How to order the audit, step by step
Step 1
You describe the site and the goal
A short brief covers your site address, your industry, why you want the audit (falling traffic, a migration, prep for a campaign) and a rough budget. It takes about five minutes, and your first call with the project manager is free.
Step 2
You have a specialist the next day
The project manager, a marketer for more than 15 years, picks one specialist or a pair with audit experience in businesses like yours. That might mean an online store, B2B sales, a local service or subscription software.
Step 3
You agree on scope and deadline
The project manager and the specialist spell out which parts of the site the audit covers, which technical areas they'll examine and how they'll rank the priorities. That way the report answers your question instead of listing random warnings.
Step 4
The report arrives and you sign off
Delivery usually takes 5 to 10 business days, depending on the size of the site. The project manager checks the findings before they reach you and stays on hand if any scope question comes up.
Checklist
What thorough seo audit services should cover
Before you order, hold the offer up against this list. A partial review costs less, but someone still has to check the gaps it leaves, and usually at a worse time.
Checklist
- Technical review: indexing in Google Search Console, robots.txt, the XML sitemap, status codes, redirects and 404 errors
- Load speed on mobile and desktop, measured against Core Web Vitals (LCP, CLS, INP)
- Internal linking, and how many clicks it takes to reach the pages that matter most
- Duplicate content plus missing or repeated title tags and meta descriptions
- Structured data from schema.org, validated in the Rich Results Test
- A seo content audit that checks pages against search intent and topic coverage for the key queries
Good to know
Typical SEO audit cost by site size
Nothing sets the price more than the size of the site. The ranges below are typical US figures, and they vary with who runs the audit.
Extended audit for an online store or a site of up to 200 pages
About $2,000 to $5,000. Adds content analysis, keyword cannibalization, internal linking, a look at competitors and a phased rollout plan for the fixes. Most ecommerce seo audit work lands here.
Audit of a large site with 200+ pages, a sales platform or a portal
Usually $10,000 to $30,000, quoted after the brief. Includes server log analysis, crawl budget, a breakdown by page type and a working session with your in-house team.
Side by side
An agency, a freelancer from a job board, a free tool or a matched auditor
At an agency, a junior often does the review under supervision, and the report reaches you through an account manager who didn't write it
With us: one named person does the audit, and a senior project manager with 15+ years of experience walks you through the findings
With a job board freelancer, nobody has looked at their earlier audits, and you have no one to turn to if the report falls short
With us: the specialist was vetted before joining, and the project manager checks the report before delivery
A free online tool gives a list of warnings with no business context, so it's hard to know what to fix first
With us: the specialist explains the findings and builds a plan that fits your budget and your goal
A random contractor has no track record in your industry, so the fit is a gamble
With us: an auditor who has worked on sites like yours, picked by a senior project manager who checks the fit
Who it's for
When an audit pays off the most
An audit earns its keep at several points in a company's life. These are the usual ones.
Online stores with falling traffic or conversions
The review sorts technical causes, like slow or unindexed product pages, from problems with content and category structure.
B2B companies planning a new site or CMS
An audit before a migration protects your rankings. It shows what has to move over untouched and what you should fix along the way.
Local businesses that barely show up in results
A local seo audit checks name, address and phone consistency, LocalBusiness markup and the link to the Google Business Profile.
Companies taking over marketing from a previous agency
An independent review gives you solid ground before you decide whether to keep the old strategy or change course.
Startups and subscription software before a funding round or growth push
The audit confirms the site can take more traffic and that its structure can hold a much larger library of content.
What you can count on
What you can count on when the audit runs through us
You get an auditor whose work we checked before the project started, and a project manager who keeps the scope on track.
Portfolio
An auditor vetted in advance
Before any specialist joins us, we look at their past audits, their references and a test task.
Matched
A specialist for your industry and goal
Your auditor knows sites like yours and can tell whether the priority is speed, visibility or conversion.
15+ years
The report checked against your brief
A veteran project manager reads the audit report against your brief before it reaches you and confirms that it addresses every area you asked about.
On schedule
A timeline agreed at kickoff
The project manager sets the audit plan and its dates with you at the start and keeps the work on schedule until the report is in your hands.
In short
The audit at a glance
24 hours
to match a specialist to your audit
Industry
experience of the auditor with sites similar to yours
References
checked before any auditor joins
Reviewed
the project manager reads the report before you get it
Before you start
Get an audit specialist who knows your industry
Tell us about your site and what you want the audit to answer. Your first call with the project manager is free. We handle the vetting and keep the scope in check, and you talk directly to the specialist picked for your industry. If you're not sure where to start, order the free marketing analysis on our contact page and get a PDF within 24 hours.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How long does a website audit take?
For a brochure site of up to 20 pages, plan on 5 to 7 business days. A larger online store or a portal with more than 200 pages needs 10 to 15 business days. The exact time depends on scope and on how fast the specialist gets access to Google Search Console and Analytics.
02Does the audit include putting the fixes in place?
A standard audit ends with the report and its recommendations. Implementation is a separate job. Many companies give that work to the same specialist once they accept the report, and the project manager helps set the scope and price of that second phase.
03How is payment for the audit handled?
You agree on a price for the scope before any work begins, so the number doesn't creep up once the specialist starts digging. The project manager checks the finished report against the brief, you sign off, and billing follows the terms you set at the start.
04Can I order a technical SEO audit of just one area, such as page speed?
Yes. You set the scope with the project manager when you write the brief. That can be a narrow technical review, for example Core Web Vitals only, or a full inspection of both the technical layer and the content. The price follows the scope you pick.
05Who handles the paperwork and billing for the audit?
You deal with us, not with an independent specialist billing you on the side. The project manager is your single point of contact for scope, deadlines and billing, so your paperwork stays simple.
06How is this different from an on-page SEO audit bought from an agency?
At many agencies a less experienced employee does the review under supervision, and you talk to an account manager instead of the person who did the work. Here a named specialist chosen for your industry, with earlier audits we've checked, does the review. A senior project manager with 15+ years of experience then goes through it with you.
07Who reviews the audit report before it reaches me?
Your project manager, who has 15+ years in marketing, compares the report with the scope in the brief before you see it. Before you sign off, you go through the findings together and agree on which recommendations to act on first.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team