The only evidence of B2B experience is a sales pitch
We review the specialist's past funnels and references before assigning them
B2B marketing consultant who fills your pipeline with accounts that can actually buy
You sell to companies, deals take months, and a sloppy campaign pulls in students and competitors instead of buyers. Tell us what your ideal account looks like. Within 24 hours, a senior project manager with 15+ years in marketing matches you with a B2B marketing consultant who's already sold into a market like yours, then reviews every stage of the work with you.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Key takeaways
The short version
Before you read on
- You get a B2B specialist within 24 hours who handles LinkedIn campaigns, account based marketing and marketing automation.
- You and your project manager sign off on each stage, like lead scoring rules or the first LinkedIn campaign, before the next one starts.
- We review every specialist's past B2B funnels before assigning them, and the project manager settles any dispute over what counts as a qualified lead.
- In the US, LinkedIn campaigns with outreach typically start around $1,500 to $3,000 a month, and hourly project work runs $75 to $200.
Worth knowing
What a B2B marketing consultant does once we assign one
Selling to businesses means long decision cycles, several people approving each purchase and a far smaller pool of potential buyers than any consumer market. The person you need turns all that into sales conversations: LinkedIn campaigns, account based marketing for B2B target lists, and automation that scores and nurtures contacts in a tool like HubSpot. Within 24 hours of your request, we match you with one specialist who has a track record selling to companies in your field.
We don't keep an agency crew on payroll and slot your project in with whoever has a free afternoon. No one touches a client account until the project manager has gone through their past B2B funnels and talked through the real pipeline numbers behind them. You and the project manager approve each stage, say the handoff process to sales or the first LinkedIn campaign, before anyone plans the next one.
That project manager has 15+ years in marketing and acts as referee whenever you and the specialist disagree about lead quality or scope. You don't pay a monthly subscription just to access specialists. You can read more about how matching works on its own page.
What you get
Your B2B lead generation strategy, run by one accountable specialist
The scope depends on where you are in the funnel and how your company reaches business buyers. If all you need is paid LinkedIn campaigns, our LinkedIn Ads management service covers that on its own.
Pipeline and lead handoff
A clear path from first touch to a sales rep's calendar, with written criteria for when a contact is ready for a call.
LinkedIn campaigns and outreach
Company page upkeep, LinkedIn Ads and structured prospecting in Sales Navigator, which is where most LinkedIn B2B lead generation happens today.
Account based marketing
Campaigns aimed at a named list of target companies, with messaging tailored to each account's industry and buying stage.
Marketing automation
Automation for account based marketing: HubSpot workflows or a similar tool score and nurture contacts until it's time for sales to step in.
Step by step
How to get a B2B specialist working on your pipeline within 24 hours
Step 1
Brief on product and buyer
Tell us what you sell, which companies buy it and how new accounts find you today.
Step 2
Matching
The project manager picks a consultant who knows your industry and your sales model, whether you close big enterprise deals or lots of smaller accounts.
Step 3
Scope of the first stage
You, the specialist and the project manager agree on what stage one includes, such as the rules for qualifying a lead, before any campaign launches.
Step 4
Launch and review
Your specialist launches the funnel or campaign, and you go over the results with the project manager before scoping the next stage.
Checklist
How to tell that a B2B marketer knows the job
Before you hand over your pipeline, watch for these signs in the first conversation.
Checklist
- They ask what a good lead looks like for you before pitching a single campaign
- They can explain the difference between a marketing qualified lead and a sales qualified lead in your business
- They show LinkedIn or account based results measured in booked meetings, not impressions
- They propose a specific process for passing leads to your sales team
- They plan for a buying cycle that can run for months and involve more than one decision maker
- They report on lead volume and quality, not reach
Side by side
Matched consultant or lead generation agency: what changes for you
Little visibility into contact lists and campaign settings
Direct access to the person running your funnel day to day
A twelve-month commitment no matter how good the leads are
One stage at a time, from a first campaign to scaling up, and you can stop after any of them
Your account goes to whoever has spare hours
A specialist picked for your industry and the length of your sales cycle
Worth knowing
B2B marketing rates on the US market
These ranges reflect what B2B specialists typically charge in the US, before any ad spend or software licenses. Rates vary with seniority and region, so treat them as a guide. The free analysis you start with will show which scope fits your situation.
LinkedIn campaigns and outreach
From around $1,500 to $3,000 a month, covering your company profile, prospecting for new accounts and a basic lead report.
Full funnel with ABM and automation
$4,000 to $10,000 a month, including account based campaigns, marketing automation and nurturing of sales contacts.
Hourly rate for project work
$75 to $200 an hour, for example for a sales funnel audit.
In short
The matching process in figures and facts
24 hours
from your request to a matched B2B specialist
15+ years
of marketing experience behind the project manager overseeing your campaigns
Portfolio
of B2B campaigns reviewed before we assign anyone
Sales-tested
background in selling to companies in your industry
What you can count on
How lead quality and campaign budget stay under control
Four parts of our process keep your B2B budget aimed at real buyers.
Checked before the first campaign
Before any assignment, we look at the B2B campaigns a specialist has run and the quality of the leads they brought in.
Matched to your industry
For a funnel or an ABM program, we assign someone who's already sold to firms like the ones on your target list.
A referee for disputes
The project manager, with 15+ years of experience, makes the call when you disagree on lead quality or scope.
Continuity
If your specialist becomes unavailable, the project manager brings in a replacement and hands over the full campaign history.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How much does a B2B marketing consultant cost?
In the US, LinkedIn campaigns with outreach to new accounts usually start around $1,500 to $3,000 a month. A full funnel with account based campaigns and marketing automation typically runs $4,000 to $10,000 a month before media and tools, and project work like a funnel audit is billed at $75 to $200 an hour.
02How fast can you match a B2B specialist to my company?
Within 24 hours of your request. The project manager picks a specialist who's worked in your industry and understands how you sell, whether that's inbound demos or outbound prospecting.
03How is marketing to businesses different from marketing to consumers?
Business purchases take longer and a committee decides, not one person. A B2B specialist works mainly with LinkedIn, targeted account programs and nurturing sequences rather than broad campaigns aimed at individual shoppers, and measures success in meetings booked and pipeline value.
04Will the specialist also handle marketing automation?
Yes. If your project includes nurturing sales contacts, we assign someone who's rolled out HubSpot or a similar platform and knows how to score contacts, so your reps only get people who are ready to talk.
05What happens if the leads turn out to be poor quality?
You and the project manager check lead quality after each stage, before the next one starts. The project manager, who has 15+ years in marketing, settles disagreements about qualification criteria and suggests a different specialist if that's what it takes.
06Can the specialist run a campaign aimed at a list of named companies?
Yes. Account based marketing for B2B target lists is one of our standard scopes. Your specialist builds the list with you, maps the decision makers at each company and writes messaging for every buying stage.
07Is a B2B marketing freelancer enough, or do I need a small team?
Plenty of freelance B2B marketers handle LinkedIn and outreach just fine on their own. Once B2B sales lead generation stretches across paid ads, content and automation at once, the project manager puts together a small team and coordinates it, so you still deal with just one person.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM