Getting onto the platform, from about $1,000 a month
For brands testing the channel with a small number of videos: one campaign, measurement setup and a monthly report.
TikTok ad campaigns made of native video, not recycled TV commercials
We find you a specialist who speaks TikTok's visual language: raw, quick, phone-shot video that fits the feed. They run TikTok ad campaigns built on Spark Ads, so your paid reach goes behind posts that look like ordinary clips from real people. Polished commercials get skipped in half a second.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
The short version
Before you read on
- A TikTok ad performs when it looks like a regular post, not a spot made for television.
- Spark Ads let you put paid reach behind genuine posts instead of stiff standalone ads.
- Sound and the opening seconds decide whether a viewer stops scrolling.
- We talk through your campaign idea on a free intro call.
Good to know
On TikTok, sincerity beats a big production budget
TikTok rewards content that feels honest and spontaneous, and it punishes anything that looks like a classic TV ad. A glossy spot often loses to a simple phone video that nails the platform's tone.
A good specialist knows the first few seconds and the audio make or break a video. People flick past in a blink, so the message has to hook them right away instead of building suspense for thirty seconds. That rule sits at the core of any TikTok marketing strategy worth paying for.
What you get
Advertising that speaks the platform's language
Native video
The creative looks like what creators post, so viewers don't mentally file it under advertising.
Spark Ads
You promote real posts, so they build credibility and keep collecting reactions from the community.
A fast hook
The very first second grabs attention before the thumb moves on.
A younger audience
You reach people who are hard to catch through older channels.
Step by step
A specialist matched to your brand's style
Step 1
Checking the brand's tone
First we take an honest look at whether your brand can pull off the platform's looser, spontaneous voice.
Step 2
Matching the expert
Within 24 hours a senior project manager with 15+ years in marketing names a specialist who understands how TikTok works.
Step 3
Producing creatives
The specialist shoots native videos and picks out the posts that suit Spark Ads.
Step 4
Launch and learning
The campaign goes live, and more budget flows to the videos that draw engagement.
What to know
What TikTok campaign management costs
Video production drives much of the cost, because video is the heart of any campaign here. The ranges below are typical fees for the specialist's work; you pay the media budget separately.
Regular management, $2,000 to $5,000 a month
For brands that publish and promote video steadily: several creative variants, Spark Ads and weekly optimization.
Campaign with creators, quoted per project
For brands pairing paid ads with influencer work: creator partnerships, a video series and reach campaigns.
Checklist
What a TikTok specialist has to show us first
We check all of this before we send you a name.
Checklist
- Video that feels native to the feed rather than obviously promotional
- Hands-on work with Spark Ads and boosting real posts
- A feel for the opening seconds that decide whether a viewer stays
- Conversion tracking through the TikTok pixel
- An understanding of how sound and trends shape a video's results
In short
Matching a TikTok specialist, briefly
24 hours
to name a specialist for this platform
Portfolio
of TikTok campaigns we review before putting anyone forward
15+ years
of marketing practice behind the project manager watching over your video campaign
Industry
native video experience with businesses similar to yours
Side by side
TikTok Spark Ads versus classic in-feed video ads
Spark Ads
Promote a post that already exists, so real reactions and comments travel with it.
Classic video ad
Runs a video made only as an ad, with no post history behind it.
Credibility
Spark Ads come across as more authentic, because they're built on a live post.
Where each fits
A classic video ad gives you tighter control over content and message.
The details
Sound on TikTok is half the message, not decoration
Unlike most channels, people watch TikTok with the sound on. That changes everything: music, voice and editing pace work with the picture to decide whether a video holds a viewer.
The specialist picks the soundtrack and rhythm so the video fits what people already know from the app. A clip that ignores how TikTok talks right now bounces off the viewer, however carefully you produced it. Good TikTok video marketing is closer to editing a conversation than to shooting a commercial.
What you get
Results that show up in the numbers
Wide reach at a sensible cost
Native video often buys broad reach for less than you'd pay on more mature channels.
Access to younger viewers
Your brand shows up where older channels barely register.
More engagement
An authentic tone draws reactions, and those reactions push the video to even more people.
A closer look
Our rule is that an ad must not look like an ad
If your TikTok ad looks like an ad, it's already lost. The viewer shouldn't notice you're selling until they're curious enough to want what you're showing. Thinking about ongoing TikTok advertising services? See our TikTok ads management page. To begin, order a free analysis: the PDF arrives within 24 hours, and the project manager who writes it stays your one contact afterward.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01Is my brand a fit for TikTok?
The platform works well beyond fashion and entertainment, because the way a story is told matters more than the category. Even a serious service can do well here, as long as the message is human and specific rather than corporate.
02Do I need professional video production?
Not always. TikTok favors authenticity, and a phone recording often outperforms an expensive spot. The idea and the first seconds that stop a viewer count for more than the camera you use.
03What are Spark Ads?
Spark Ads is a format that turns an existing post into an ad and keeps its likes, comments and credibility. The message feels more natural than an ad made purely for paid delivery.
04How much budget does a fair test need?
For first conclusions, $20 to $50 a day per ad group usually shows which videos catch attention. What matters most is how many video variants you test: variety, not the bid, decides the outcome.
05How is campaign performance measured?
The specialist installs the TikTok pixel and tracks conversions on your site, linking them with view and engagement data. That shows you which videos only gather reach and which ones actually get people to act.
06Can paid ads be combined with TikTok influencer advertising?
Yes. Larger campaigns often pair paid delivery with creator partnerships, which makes the message feel even more authentic. You pick the creators and set the scope of each partnership during planning.
07Does TikTok advertising for small business make sense?
It can, since a small company can produce native video cheaply on a phone and test it with a modest daily budget. The catch is that you need a steady flow of new clips, because any single video wears out fast in the feed.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team