Starting point, one channel for acquiring clients
$2,500 to $5,000 a month
B2B marketing agency work that puts your sales reps in front of decision makers
When you sell to other companies, several people have to sign off, evaluations drag on for weeks, and one account can be worth hundreds of retail orders. Skip the B2B marketing agency that bills you for reach. You'll get a specialist matched to your sector, judged by the quality of the conversations your reps land, not by how many forms get filled out.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Key takeaways
The short version
Before you read on
- Campaigns target the people who approve the purchase, not whoever happens to scroll past an ad.
- Success is measured in lead quality and deal size, never in how cheap a click was.
- Content handles part of the selling early, so your reps field the same objections less often.
- Within 24 hours, a senior project manager matches you with a specialist who knows how to sell to businesses in your sector.
Worth knowing
How B2B marketing differs from selling to consumers
A consumer spots a product, likes the price and buys it that evening. Companies almost never buy that way. On the other side of the table there's usually a small committee: finance cares about cost, operations cares about rollout, and someone in legal or IT cares about what might break. Good B2B marketing gives each of those people the argument that matters to them instead of shouting one slogan at everybody.
The buying cycle is slow. It often takes several weeks, sometimes a few quarters. The upside is that one signed account can be worth more than a year of small retail sales. That changes the whole playbook. Cheap reach stops mattering and patience starts paying off: you build trust one step at a time until the committee feels safe putting its name on the deal.
What you get
B2B lead generation that lands on a sales rep's desk, ready to talk
Burying your sales team in random names wastes their week. The goal is conversations with people who already have budget and a problem you can solve.
Reaching the person who signs
Targeting runs on job title, seniority and company profile, so your message reaches the manager who approves spending, not an intern researching tools.
Fewer, stronger inquiries
Forms, offers and ad copy are set up to weed out low-potential inquiries before a rep ever picks up the phone.
A shorter road to a signed deal
Content that answers questions about price, integration and timing up front cuts several rounds of back and forth out of every sale.
Pipeline you can plan around
A steady, measurable flow of qualified inquiries lets you forecast revenue by quarter instead of waiting for the phone to ring.
Checklist
The parts of a B2B marketing strategy that have to work together
B2B sales rarely run on a single channel. What works is a handful of channels that feed each other, with one person keeping them in sync.
Checklist
- Paid campaigns targeted by job title, industry and company size
- Expert articles and guides that make your brand the go-to name in your field
- A website and landing pages built to turn a visit into a request for a call
- LinkedIn B2B marketing plus search ads on the phrases buyers type when they're ready to purchase
- A handoff and lead scoring process, so sales knows who to call first
- Email sequences that keep warming up contacts who aren't ready to buy yet
Step by step
How your B2B marketing is run, step by step
Every stage builds on the last, and nothing goes live until its groundwork is done.
Step 1
Map the offer and the buying committee
We figure out who makes the call, what keeps each of them up at night and which phrases they search once the problem gets urgent.
Step 2
Build the message
Landing pages and content focus on business outcomes like hours saved, lower costs or less downtime, never on empty claims.
Step 3
Switch on demand
Campaigns start reaching the right roles at the right companies, with tracking in place from day one so every inquiry has a known source.
Step 4
Nurture and hand over
Contacts who need more time get useful follow-up content, and the ones ready to talk go straight to your reps with the background attached.
Worth knowing
Expert content as fuel for a long buying process
Business buyers rarely reach out the first time they come across a supplier. Before anyone sends an inquiry, the committee wants proof that you understand their situation and can actually fix it. A solid B2B content marketing strategy provides that proof with guides, rundowns of common mistakes and practical comparisons written for someone in the buyer's seat.
That content keeps working long after it's published. An article that answered a key industry question keeps pulling in new decision makers for months, so each extra inquiry costs less than it would through paid ads alone. It's also where B2B demand generation and account based marketing overlap: you can send the same pieces to a named list of target accounts and publish them for anyone who's searching. See the channels we cover on the services page.
Worth knowing
What B2B marketing costs and what moves the budget
What you spend depends on deal size, how long your sales cycle runs and how crowded your category is. The ranges below are what US agencies and specialists typically charge per month, before ad spend. Use them as a planning benchmark, not a price list.
A developed funnel across several channels
$5,000 to $15,000 a month
Producing expert content
priced by topic list and volume
Performance-linked arrangement
part of the budget tied to the number of qualified leads
In short
Matching a B2B specialist, in short
24 hours
to pair your brief with a specialist who sells to companies
portfolio
checked before anyone's assigned: B2B campaigns and the sales funnels they fed
15+ years
of experience behind the senior project manager who reviews the leads reaching sales
sector
know-how in selling to decision makers in your corner of the market
Side by side
Mass advertising versus targeted marketing to companies
Reach everyone and hope
Target specific job titles at specific companies
Lots of cheap, weak inquiries
Fewer contacts with real buying potential
Focus on click volume
Focus on what the signed deal is worth
Nothing ready for sales
Content that shortens the sales process
Before you start
A specialist in selling to businesses, matched within 24 hours
Marketing to companies takes someone who understands long decision chains and speaks your sector's language. So your project doesn't go to whoever happens to be free. A senior project manager with 15+ years in marketing assigns a vetted specialist who's already won business clients in a segment close to yours. You have a match within 24 hours, and that first call costs you nothing. Start with a free marketing analysis.
Checklist
What to check before you hire help with selling to companies
A bigger ad budget won't make up for a lack of experience here. Ask anyone who'll run your campaigns these questions.
Checklist
- Do they understand purchases that need sign-off from several people?
- Can they judge a lead by its quality, not just by what it cost?
- Do they write content aimed at one specific industry?
- Do they work well alongside the client's sales team?
- Do they think in deal value rather than inquiry counts?
Worth knowing
Which companies get the strongest return from this approach
The payoff is clearest for companies with high-value offers: specialized services, software, industrial equipment or long-term maintenance plans. In those businesses, one new account can pay for a full year of marketing with room to spare.
It also suits firms whose sales now depend on referrals and a few reps' personal networks. A structured program turns that sporadic trickle into a predictable flow of inquiries, so the business no longer hinges on a handful of relationships. If you're considering a full team, compare this with a fractional marketing team or read how the matching works.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How are B2B and B2C marketing different in practice?
When a company buys, several people usually weigh in, the process takes longer and each deal is worth far more than a consumer purchase. So what counts is the quality of each contact and the trust you build with the committee, not cheap mass reach aimed at anyone with a pulse.
02How soon will the first business inquiries arrive?
Campaigns on buying-intent search phrases can bring in the first inquiries within a few weeks. A steady, predictable pipeline takes a few months, because it grows along with your content library, your audience lists and the data your campaigns gather.
03What does a high-quality B2B lead mean?
It's an inquiry from someone who actually shapes the purchase, has a real need and fits your ideal customer profile. A lead like that has a fair shot at becoming a paying account instead of a friendly call that goes nowhere.
04Do I need expert content for B2B lead generation?
In most sectors it helps a lot, because buyers vet suppliers long before they get in touch. Guides and analyses position you as the specialist in your niche and bring down the cost of every inquiry after that, since they keep drawing readers once the ad budget stops.
05How do you measure whether the work is paying off?
We track how many qualified inquiries come in, how good they are, what each one costs and how many your reps turn into customers. Closed revenue matters far more than clicks, so our reports tie campaign data to what happened in your sales pipeline.
06Can you help if our sales depend on referrals?
Yes. In that case the goal is a way to win clients that doesn't rest only on your reps' personal connections. You end up with a repeatable flow of inquiries that doesn't depend on luck or on one person staying with the company.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 h
- No obligation
- PDF covering 5 competitors
- Team picked by your PM