People rarely visit an attorney's website for fun. They arrive after an arrest, a denied claim, a divorce filing or a letter they do not understand, often on a phone and often late at night. Your website has seconds to show that you handle their exact problem, that you are licensed where they live, and that reaching you is simple. That is the brief we design against.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
Why it matters
Many attorney sites were built to impress other lawyers: a skyline photo, a gavel, a paragraph about tradition and a contact page three clicks deep. A prospective client scanning that page at midnight after a car accident wants something else entirely. They want to know whether you take cases like theirs, whether the first conversation is free, and whether someone will actually answer.
Search behavior around legal help is split between two moods. Some visitors are urgent (a relative in custody, a court date next week) and will contact the first firm that looks competent and reachable. Others are researching quietly, comparing how different firms explain an estate plan or a custody dispute before committing. A good design serves both: a visible phone number and short form for the urgent visitor, and substantial, plainly written practice pages for the careful one.
A single services page that lists personal injury, workers' compensation and wills in one block cannot rank for any of them and cannot persuade anyone. Each practice area needs its own page answering the questions people in that situation actually type into Google, in the vocabulary they use rather than statutory language.
Side by side
Fast to launch and familiar with law firms, but the same layout often appears on many attorney sites, content may be shared across clients, and moving away later can mean losing the domain setup or the pages themselves.
It looks free at first, yet billable time disappears into plugins and image sizes. The result usually looks acceptable on a large screen and struggles on phones, with forms that nobody tests after launch.
A senior project manager reviews your practice areas, jurisdictions and intake process, then pairs you with a designer who has built sites for attorneys. The site is yours on WordPress or Webflow, and the manager keeps the work on schedule and reviews it monthly.
Who it's for
The work changes shape depending on how your firm finds and signs clients. These are the situations we plan around most often.
Visitors are often injured, stressed and reading on a small screen. The site needs a sticky call button, a short case review form, clear explanations of contingency arrangements in general terms, and pages for each accident type your firm accepts.
Contact often comes from a family member at an awkward hour. Design favors immediate reachability, reassurance about confidentiality, and calm pages on charges, arraignments and what happens after an arrest, without promising any outcome.
These visitors read slowly and return several times before reaching out. Longer guides, a gentle tone, and discreet contact options (a form that does not require explaining everything up front) help them take the first step.
Clients here compare firms deliberately. Clear descriptions of the process, what documents to gather, whether consultations happen by video, and multilingual pages where your clientele truly needs them carry more weight than dramatic imagery.
Good to know
Lawyer advertising is regulated by each state bar, and a website counts as advertising. Rules differ, but common themes include restrictions on implying you can promise outcomes, limits on calling yourself a specialist without certification, required disclaimers when you mention past case results, and care with quotes from former clients. We write copy with those themes in mind and flag every claim for your firm to approve. Final responsibility for compliance stays with the attorneys, and nothing on this page is legal advice.
A contact form can accidentally invite a stranger to send confidential details before any attorney-client relationship exists. A short disclaimer beside the form, limited fields, and encrypted delivery to the right inbox reduce that risk. If you run intake software or a call tracking tool, the form should pass data to it cleanly so no inquiry falls through a gap.
Law firms have been on the receiving end of website accessibility complaints. Proper heading structure, readable contrast, labeled form fields, keyboard navigation and captions on video are built in from the first wireframe rather than patched on afterward.
Step by step
Step 1
You request the analysis and receive a PDF that reviews your current site on phones, the practice pages you have and lack, how inquiries reach your intake staff, and where search visibility for your practice areas is weakest.
Step 2
A senior project manager reads the analysis with you, agrees the scope, and assigns a vetted web designer (plus a legal copywriter when your pages need rewriting) whose past work fits your type of practice.
Step 3
The team maps one page per practice area and jurisdiction, drafts copy in the words clients use, and shares a clickable prototype so partners can review wording against bar rules before anything is built.
Step 4
The site goes live with redirects from old addresses, call and form tracking tied to Google Analytics, and a speed check on real phones. Your project manager then reviews inquiries, rankings and fixes with you each month.
Checklist
None of this is mandatory, but the more of it you bring, the more precise the scope becomes.
Checklist
The details
Design and search are hard to separate for a law firm. A fast site with a clean structure, practice pages tied to the right geographic terms and schema markup for your attorneys gives your later SEO work a real foundation. Rebuilding without that plan often erases years of accumulated rankings, so every old address is mapped before launch.
We also think about how your site supports paid search. If your firm runs Google Ads for competitive terms like accident or bankruptcy lawyer, dedicated landing pages with a single call to action usually perform better than sending paid clicks to the home page.
How it works
The team works remotely. Kickoff, prototype reviews and launch approvals happen on scheduled video calls on your time zone, and everything in between runs through shared documents where partners can comment on wording. Your senior project manager remains the single contact, keeps the designer and copywriter aligned with your approvals, and meets with you monthly after launch to look at how many consultations the site produced and what to adjust.
Read more about our web design service in general, or see how we approach marketing for law firms beyond the website. If you want the whole picture of the matching process first, this overview explains each stage.
FAQ
Short answers. The free analysis call covers anything specific to your company.
Yes, when the migration is planned. Before launch the team records every existing address, maps it to its new equivalent with permanent redirects, keeps page titles that already rank, and checks Google Search Console after launch for errors so the site keeps the visibility it earned.
A legal copywriter can draft every page from an interview with your attorneys and the questions clients ask during consultations. Your lawyers review and approve each page, which keeps the content accurate and lets the firm confirm it fits your state bar's advertising rules.
Usually WordPress or Webflow, chosen after the analysis based on who will edit the site day to day and which intake or scheduling tools must connect to it. Either way the domain, hosting account and content belong to your firm.
A senior project manager whose marketing career spans 15+ years. They match the designer to your practice, agree the scope with your partners, check each deliverable before it reaches you, and stay your contact after launch for monthly reviews of inquiries and site health.
Visitors who already know your name convert better as soon as a faster, clearer site is live. New organic traffic from practice pages builds more gradually, often over several months, which is why tracking calls and forms from launch day matters for judging progress honestly.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
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