Logo for a sole proprietor or micro business
About $300 to $1,000. Typically two concepts, two rounds of revisions and a basic file set (vector, PNG, one-color version). Takes five to seven business days.
Logo design for business with a designer fitted to your brief and overseen from sketch to files
Maybe you're launching a company, rebranding, or stuck with a mark that hasn't aged well. Skip the dozens of portfolios: tell us what you need, and we'll match a vetted designer or a small branding studio to the job. A senior project manager with 15+ years in marketing then oversees your logo design for business and reviews every step with you, from first concepts to final files.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
The short version
Before you read on
- By the next day, we pick a designer or studio for your logo brief, based on a portfolio that fits your industry
- In the US, a business logo from a working designer usually starts around $300 to $1,000, and a full identity system tends to run $3,000 to $10,000
- A senior project manager with 15+ years of experience goes over concepts and final files with you and holds them up against the brief
- Every designer clears a portfolio and reference review before joining, and has designed marks for businesses like yours
- Your first consultation is free, and the same manager reviews every concept for scope and quality before it reaches you
- You and the manager lock in the scope, from the number of concepts to file formats, before work starts, so the designer has a clear brief
How it works
How ordering a company logo works with us
A company logo is more than a nice symbol. For years, it shapes how your business looks on a quote, a fleet van, a sales rep's business card and your website. So we don't leave the choice to chance. We read your request, including your industry, your audience and every place the mark will appear. Within 24 hours we pick the right specialist: an independent designer, an identity designer or a small branding studio. Each one has a vetted portfolio and a track record of logos for companies in a similar field.
You work with the designer directly, while a senior project manager handles scope, deadlines and concept reviews. You get one person accountable for the whole project, even though an independent specialist, not an agency, does the design.
It also means your designer isn't a random name from an ad. The manager checks every concept against your brief before it reaches you and keeps the timeline on track, so the logo moves forward round by round. If you later need the bigger picture of colors, type and layouts, our graphic design page explains how that next phase works.
Step by step
The logo design process from brief to final files
Step 1
Brief and first consultation
Tell us about the company, the industry, the style you lean toward (minimal, classic, illustrated) and where the logo will live: website, packaging, storefront sign, vehicles. The project manager tightens the brief by phone or email and decides what kind of designer suits your field.
Step 2
A designer chosen by the next day
Working from the brief, the manager picks one designer or studio whose past work fits your industry, whether that's online retail, food service, B2B services or manufacturing. You'll see their earlier projects, the expected price range and when they can start.
Step 3
Concepts reviewed with the manager
The designer typically delivers two or three concepts in an agreed window, usually 5 to 10 business days. Your manager keeps the deadline on track and goes through the concepts with you, measuring each against the brief before revisions begin.
Step 4
Revisions and file handover
Expect two or three rounds of revisions on the concept you pick. Once you give final approval, you get the complete file set (AI or EPS vector, transparent PNG, color variants), and the manager confirms nothing is missing before the project wraps.
What to know
What logo projects for companies cost in the US
Logo for a small or mid-size company
About $1,000 to $3,000. Three concepts, up to three rounds of revisions, logo variants (horizontal, stacked, icon) and a short style sheet for colors and spacing. Takes seven to fourteen business days.
Logo with a complete identity system
Roughly $3,000 to $10,000, and it varies a lot with scope. Includes the logo, color palette, typography, business card and letterhead designs, and sometimes a brand book of a dozen pages or more. Takes three to five weeks, usually with a branding studio.
Side by side
Logo design agency, a designer found online or a matched specialist
Digging through portfolio sites and social media yourself, with no read on quality or reliability
One vetted designer suited to your industry, picked by a senior project manager
Nobody but the designer tracks deadlines and concept quality
Your project manager keeps dates on track and reviews every concept against the brief
A portfolio nobody has checked and no experience in your field
A designer vetted before joining, with a history of company logo and branding work in a similar industry
At an agency, whoever has a free slot designs the logo, and you only reach them through an account manager
A designer picked for your industry and brand style, who talks concepts through with you directly
Who it's for
Who orders logos this way, whether for a new brand or a refreshed mark
This works for young companies building a brand from scratch and for established ones updating an old mark. Here's who usually comes to us.
A newly registered business
You need a logo before the website, business cards and social profiles go live. A basic package with two concepts usually covers it.
A company after a rebrand or a shift in focus
Your old mark no longer fits what you sell, say after you grew from local to nationwide. The designer creates a new logo and keeps familiar elements when they matter.
A franchise or a business with several locations
You need one consistent system: logo, sign colors and templates for every location. The full identity package is built for this.
Online stores and product brands
Your logo has to work at tiny sizes, like an app icon, a favicon or a product thumbnail. We bring in a designer who works screen-first.
Service firms selling to other businesses
Your clients expect a mark that looks credible on proposals and slide decks. Classic styles and muted colors tend to win here.
Restaurants and local services
Your logo ends up on a sign, packaging and flyers. What matters most is reading it from across the street and printing it cleanly in one color.
Checklist
What to have ready before the first call
A sharper brief means fewer revisions and a finished logo sooner. Before your call with the manager, pull together:
Checklist
- The full company name and any abbreviation or acronym that should appear in the logo
- A quick summary of what you do and who buys from you: consumers or businesses, one town or the whole country
- Three to five logos from competitors or brands you like, and why, plus a few you'd never want to look like
- Every place the logo will be used: website, packaging, storefront sign, vehicles, social media
- Any colors you already prefer, such as one from your current company materials
- A rough budget and the date you need the final logo
What you can count on
Four ways we match, plan and review a design job
We set up every logo job the same way. The designer suits your field, the plan is agreed at kickoff, and your project manager checks each round of concepts against the brief. Here are the four parts.
A designer checked before the start
Every designer we work with cleared a portfolio review, a reference check and a test project before taking on a client.
A plan and timeline set at kickoff
Before the first sketch, the manager sets the plan with you and the designer, with a date for each round of concepts, and keeps the brief and every concept in one place.
Concepts reviewed against the brief
The project manager reviews each round of concepts against your brief before it reaches you and keeps scope and quality on track through the final files.
Suited to your field, not picked at random
Rather than wading through dozens of offers, you meet one specialist or team whose portfolio fits your kind of business.
In short
Designer matching at a glance
24 hours
to match a designer to your brief
15+ years
of experience for the manager who runs your project
Portfolio
reviewed before a designer joins
Industry
experience your designer brings
Before you start
A logo that comes from fit, not from luck
Good custom logo design takes three things: a designer who knows your industry, a clear brief and an experienced eye on every step. We find the designer within a day and put a senior project manager in charge, whether an independent specialist or a small studio does the work. The easiest place to start is a free marketing analysis, which arrives as a PDF within 24 hours.
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01Can you take a custom logo design project on a tight deadline?
Often, yes. Put the date in the brief and the project manager matches a designer who can start on it within 24 hours, then plans concepts and revision rounds backward from your deadline. A basic package with two concepts and two rounds usually takes 5 to 7 business days, so a launch next week is workable while a full identity system needs more time.
02How long does it take to design a company logo?
A basic package with two concepts and two rounds of revisions usually takes 5 to 7 business days. Add variants and a short style sheet and it's 7 to 14 days. A full identity system with a brand book runs 3 to 5 weeks, depending on scope and the studio's schedule.
03Will my company own the copyright in the logo?
Yes. The scope includes assigning the copyright in the mark to your company once you approve the final version, and the project manager gets that assignment in writing from the designer before any work starts.
04How are the logo concepts reviewed before I see them?
Your scope includes two or three rounds of revisions on the concept you pick. The project manager reviews each round against your brief before it reaches you and keeps the timeline for the final logo files on track.
05Which files will I receive when the logo is finished?
You'll get a vector version (AI or EPS), PNG files with a transparent background, a one-color version and logo variants for different uses (horizontal, stacked, icon only). Full identity packages add the color palette, typography and basic templates for company materials.
06Can I order a logo redesign instead of a brand-new mark?
Yes, and it's a common request during a rebrand. Mention in the brief that you want to modernize your current mark, and the manager will find a designer who does that kind of work. It's usually cheaper and faster than starting from scratch.
07Are you a design agency offering logo design and branding services?
No. We connect companies with independent specialists who've passed a portfolio review, a knowledge test, a practical task, an interview and a reference check. We don't have designers on staff. We match a specialist to your industry and style, and your project manager reviews the work with you.
08How is payment for a logo project handled?
You pay as each phase is done. Your project manager reviews every phase with you against the brief, from concepts to final files, and the next one starts only after you've approved the last.
Free analysis
See where your marketing stands, then decide what to do next
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
- Analysis within 24 hours
- No obligation
- PDF covering 5 competitors
- Team picked by your PM
Free marketing analysis
- PDF analysis
- 5 competitors
- Prioritized action list
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team