Starter Facebook tier, one post a week
From about $300 a month. Usually four graphics, simple captions and publishing. No moderation after hours, no strategy, no sales report. Enough for a firm that only wants the profile to look alive.
Social media management pricing and the real cost of running a company Facebook page
In the US, social media management pricing for a company Facebook page usually starts around $300 a month for one post a week and reaches about $6,000 for full service with video. A typical small business pays $800 to $2,500 a month. Whatever you pay to promote posts is a separate line that goes straight to Meta. Here's how the pricing breaks down, line by line.
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Key takeaways
The short version
Before you read on
- Typical US ranges for running a company page in 2026: about $300 a month for one weekly post and $800 to $1,500 for two to five posts a week. Full-service agencies charge $1,500 to $6,000.
- Paid promotion is never part of the service fee. Agencies commonly recommend at least $500 to $1,500 a month per platform, and running the campaigns costs another $500 to $1,500 or 10 to 20 percent of that budget.
- A freelancer usually asks $500 to $2,500 a month per profile. A salaried junior or mid-level social media manager earns about $45,000 to $70,000 a year. Add benefits and payroll taxes, and the employer pays around $5,000 to $12,000 a month.
- Doing it yourself isn't free. Three posts a week eat 12 to 24 hours a month, and the tools add up: Canva Pro at about $15 a month, a scheduler at $10 to $250, stock photos at $30 to $50.
- Four things drive the price up: the number of platforms, posting frequency, format (video and reels cost several times more than static graphics) and moderation of comments and messages.
- Organic results take 3 to 6 months and paid campaigns 2 to 4 weeks. A post reaches only 1.5 to 2.5 percent of followers organically, so a page without ads rarely drives sales on its own.
Good to know
The short answer on price in 2026
Anywhere from about $300 to $6,000 a month. Most small and midsize US companies land between $800 and $2,500. The spread isn't providers being greedy. Two very different jobs get sold under the same label: one is four graphics a month, the other is a content plan, video production, answering messages and a report tied to sales.
Published pricing from US agencies and freelancers follows a fairly predictable pattern, though exact numbers vary by city and provider. A starter tier with one post a week begins around $300. The tier most firms treat as a reasonable minimum, two or three posts weekly plus stories, costs about $800. Around $1,500 you get four or five posts a week. Full-service agencies with a strategist, a copywriter and a designer on the account tend to start near $1,500 for eight to twelve posts. They climb to $6,000 or so for about thirty pieces a month, video included.
A provider who quotes without asking about your industry, your platforms and who answers customer messages is pricing the posting, not an outcome. Ask them what happens when a complaint shows up under a post at ten at night.
Side by side
Social media management pricing packages side by side
Standard tier, two to three posts a week
About $800 a month. On top of the posts you get one or two stories a week, a consistent voice and basic reporting. At this level a page starts to look like someone runs it on purpose.
Extended tier, four to five posts a week
About $1,500 a month, with stories three or four times a week. Most providers add a content calendar planned a month out and weekday comment moderation at this tier.
Full-service agency, basic tier
From about $1,500 a month for 8 to 12 posts, graphics and moderation. You pay for a team, meaning a strategist, a copywriter, a designer and an ads specialist, instead of one person doing everything.
Full-service agency, tier with video
From about $3,000 for 16 posts and 4 reels, up to $6,000 for around 30 pieces a month. Video accounts for most of the jump: someone has to film, edit and caption it.
Facebook and Instagram together
Usually $1,500 to $3,000 a month. A third platform such as TikTok or LinkedIn lifts the range to about $2,500 to $4,500, because formats don't copy across.
Instagram, TikTok or LinkedIn on their own
Instagram $750 to $1,500, TikTok $1,500 to $3,000 because of video, LinkedIn $1,000 to $2,000. Single pieces priced separately: an Instagram post $50 to $150, a carousel $100 to $300, a reel $200 to $600.
Paid promotion, a separate line paid to Meta
At least $500 to $1,500 a month per platform, or the ad system can't gather enough data. Running those campaigns costs another $500 to $1,500 a month or 10 to 20 percent of the budget.
Step by step
Six steps to hiring page management without overpaying
Step 1
Write down why you need the page
Driving sales, recruiting, customer service and brand building are four different jobs, yet they often get the same quote. A firm that wants leads needs ads and a landing page. A firm that wants to look credible to trade partners needs regular posting and decent photos. Write your goal in one sentence before you ask anyone for a price.
Step 2
Price the do-it-yourself option honestly
Three posts a week take 12 to 24 hours a month. Multiply those hours by what an hour of that person's time is worth, then add Canva Pro (about $15), a scheduler ($10 to $250) and stock photos ($30 to $50). That total is the fair yardstick for any outside offer.
Step 3
Pick platforms, not all of them
The most common brief asks for Facebook, Instagram, TikTok and LinkedIn at once, on a budget for one. You can guess the result: the same post pasted in four places. Pick the one platform where your customers actually spend time and do it well.
Step 4
Ask for a quote split into lines
A useful quote prices posts, stories, video, moderation, reporting and ad management as separate lines. A single lump sum makes two offers impossible to compare, and three months in you'll be wondering what you're paying for.
Step 5
Settle the promotion budget on its own
Ask straight out whether the quoted price includes ad spend. In US agency quotes it almost never does. Plan on at least $500 to $1,500 a month per platform, or the algorithm has nothing to learn from and results stay random.
Step 6
Agree on a review date up front
Organic growth needs 3 to 6 months, paid results 2 to 4 weeks. Write down what you'll measure after a quarter and which result counts as a miss. Skip that step and the renewal talk comes down to gut feel.
What to know
What the monthly fee should actually cover
The headline figure tells you little. For $1,500, one provider delivers twelve graphics and another delivers eight graphics plus moderation, a content plan and a report. Same price, several times the workload, so break each offer into parts and check them one by one.
Number and format of pieces
Eight static graphics are a very different job from four graphics and four reels. Video needs shooting, editing, subtitles and a thumbnail, so tiers with reels usually cost about twice as much. If an offer only mentions posts, ask whether reels are in.
Moderation
Cheap tiers drop it first, and customers notice fast when it's missing. Agree on the hours when someone answers comments and messages, and on who handles a price question that comes in on a Saturday. For service businesses this often matters more than the posts themselves.
Photos and source material
Many low-priced offers assume you supply the material. Without photos of your products or team, you'll pay for a shoot or end up with stock images that look like stock. Sort this out while you're still comparing quotes, not in the second month.
Reporting
A useful report answers how many inquiries and sales came in, not how many likes a post earned. Ask for an anonymized sample report before you agree to anything. It's the quickest way to see whether a provider thinks in results or in busywork.
Checklist
Questions to ask before you agree to a provider
Put these to every provider in writing and compare the answers side by side.
Checklist
- Does the price include the promotion budget or only the work? In US quotes, ad spend is almost always separate and goes straight to Meta.
- How many pieces does the tier cover, broken out into graphics, reels and stories? "Regular posting" with no numbers attached commits no one to anything.
- Who answers comments and messages, during which hours and how quickly? Settle weekends and evenings separately.
- Do you approve a content calendar a month ahead, or do posts go up without anyone checking with you? No plan means firefighting every week.
- Who supplies photos and video? If the provider expects your material, a shoot gets added, usually $500 to $2,500 outside the monthly fee.
- Who owns the ad accounts, the page and the pixel when you part ways? That question causes more fights after an agency breakup than any other.
- What exactly does the report show and how often does it arrive? Ask for a sample and check that it counts inquiries, not only reach.
- What notice period applies, and is there a fixed term? Committing for a year to a provider you've never worked with is a risk you don't need to take.
The details
Social media manager cost compared across a freelancer, an agency and an in-house hire
The real difference between these three routes isn't price. It's how many people and skills stand behind your profiles, and that usually matters more.
Freelancer
Social media management freelance work in the US most often costs $500 to $2,500 a month per profile. It's the cheapest and most flexible route, and it fits one platform with a simple product. The weak spot is obvious: it's one person. When they get sick, take a vacation or land a bigger client, your posting stalls, so agree up front on what happens then.
Agency
Realistically from about $1,500 a month, quickly rising to several thousand. You pay for continuity and for several people with different skills. Coordinating them adds overhead, and that shows up in the price. An agency makes sense when you run more than one platform, produce video or need ads looked after constantly.
Employee
About $45,000 to $70,000 a year for a junior or mid-level hire and $75,000 to $110,000 for a senior. Once you add benefits, payroll taxes, equipment and tools, the employer's total usually lands between $5,000 and $12,000 a month. An in-house hire only pays off when social media is a real sales channel with a full workload behind it. With two posts a week, it's just a pricier path to the same result.
Doing it yourself
The fourth option only looks free on a spreadsheet. Three posts a week mean 12 to 24 hours a month plus tools. If those hours come out of selling time, put a price on the owner's hour before you call it a saving. For help with a defined task without a permanent hire, see how a fractional marketing team works.
Why it matters
Why the promotion budget sits apart and how much you need
This is where most misunderstandings start. The fee for running a page pays for work: copy, graphics, publishing, moderation. Money spent on reaching people is a separate line that goes straight to Meta. Almost no US agency quote combines the two, yet almost every business owner assumes it does.
Promotion stopped being optional for a simple reason: arithmetic. An organic post on a company page now reaches on average 1.5 to 2.5 percent of followers. With two thousand followers that means thirty to fifty people see it. Without paid support, even a strong post lands in silence.
Agencies commonly recommend at least $500 to $1,500 a month per platform, enough for the algorithm to gather data and exit its learning phase. Running the campaigns usually costs $500 to $1,500 a month or 10 to 20 percent of the ad budget. Check which model your offer uses, because with a large budget the percentage makes a big difference.
If you want inquiries rather than reach, the campaign also needs somewhere to send people, and the page alone rarely does that job. Before you add money to ads, see what a focused landing page could fix. Lifting conversion there usually costs less than buying more clicks.
When it makes sense
When it pays back and how to do the math
Paid campaigns usually show results in 2 to 4 weeks, organic growth in 3 to 6 months. Keep that gap in mind: judge a three-month engagement by organic reach and you'll judge it too early.
Keep the math simple. Take the full monthly cost (management plus promotion), divide it by the inquiries that came from social media, and hold the result up against your margin on one customer. A Facebook ads lead in the US usually costs $20 to $60, and in specialized services it can run many times that. If your margin per customer is $800 and a lead costs $40, you break even when one in twenty inquiries buys.
That math only works if you can tell social inquiries apart from the rest, starting on day one. A separate phone number, a separate form or a simple tag in the link will do. Without it, six months later you're comparing a reach chart with a revenue chart and guessing whether they're related.
Not sure Facebook is the right channel for your industry? One conversation costs far less than a year of management. Read how marketing strategy work is scoped and what it should include.
A closer look
Page management rates for 2026 by scope
Most rate cards come down to three levels of service. The figures are typical US monthly amounts for the work alone. Ad spend isn't included; you pay that separately, straight to Meta.
Basic plan with one post a week
from about $300 a month
Standard plan with two to five posts a week and stories
$800 to $1,500 a month
Full service with moderation and video
$1,500 to $6,000 a month
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How much does facebook page management cost for a small business?
A small US company usually pays $800 to $2,500 a month to have one Facebook profile run. Starter tiers with a single weekly post begin around $300. Add a separate promotion budget, usually from $500 a month.
02How much does a Facebook page manager charge?
A Facebook page manager usually charges $500 to $2,500 a month per page as a freelancer, while an agency starts around $1,500 a month for 8 to 12 designed posts with comment moderation. The price rises with video, reels and how quickly messages need a reply.
03What does an agency charge to run a company Facebook page?
A full-service agency starts at around $1,500 a month for 8 to 12 posts with graphics and moderation. A tier with video, 16 posts and 4 reels, is about $3,000, and extensive service with around 30 pieces a month reaches $6,000 or more.
04What is the cost to hire social media manager help, freelance or on staff?
A freelancer typically charges $500 to $2,500 a month per profile. A salaried social media manager earns about $45,000 to $70,000 a year at junior and mid level and $75,000 to $110,000 as a senior, before benefits and payroll taxes.
05Does the price cover several social platforms?
Usually not. The base price covers one platform. Facebook and Instagram together most often cost $1,500 to $3,000 a month, and three platforms $2,500 to $4,500, because each format has to be prepared separately.
06Does a company page make sense without ads?
Rarely as a sales channel. An organic post reaches on average 1.5 to 2.5 percent of followers, so with two thousand followers about 30 to 50 people see it. Without promotion, the page mostly serves as a storefront people check before they buy.
07What ad budget does a small company need for social media?
Agencies usually set a minimum of $500 to $1,500 a month per platform. Spend less and the algorithm can't gather enough data to leave its learning phase, so results stay random and hard to read.
08How much does a single Instagram post cost?
Priced one at a time, an Instagram post usually costs $50 to $150, a carousel $100 to $300 and a reel $200 to $600. Paying per piece usually costs more than a monthly tier, though it can suit a one-off campaign.
09Should you hand social media management services to an agency?
Yes, if you run more than one platform, produce video or need ads handled constantly. With one platform and two posts a week, a freelancer at $500 to $2,500 a month delivers the same result for less. An agency costs more, but it doesn't disappear on vacation.
10Which tier should you start with?
The safest start is two to three posts a week, about $800 a month. That's often enough for the profile to look managed, and it doesn't tie up the budget for a year. The $300 tier only keeps a profile from looking abandoned.
11What should a solid social media package include?
Six items, each on its own line: posts and reels, stories, moderation with set response hours, a content plan you approve, a report that counts inquiries and the terms for running ads. One sum for everything makes comparison impossible.
12How long before social media starts to bring results?
Paid campaigns show first results after 2 to 4 weeks. Organic gains in reach and recognition usually take 3 to 6 months. Review the arrangement after a quarter, and agree beforehand which result counts as a miss.
13What does it cost to run a company page yourself?
At three posts a week, running it yourself takes 12 to 24 hours a month. Tools come on top: Canva Pro about $15, a scheduler $10 to $250 and stock photos $30 to $50 a month. The real cost is those hours, priced at the rate of whoever gives them up.
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