Starter Facebook tier, one post a week
From about $300 a month. Usually four graphics, simple captions and publishing. No moderation outside office hours, no strategy, no sales report. Enough for a firm that only wants the profile to look alive.
Social media management pricing: what running a company Facebook page really costs
In the US, social media management pricing for a company Facebook page usually starts around $300 a month for one post a week and reaches about $6,000 for full service with video. A typical small business pays $800 to $2,500 a month. Whatever you pay to promote posts is a separate line that goes straight to Meta. Here's the price list, line by line.
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Key takeaways
The short version
Before you read on
- US market ranges for running a company page in 2026: from about $300 a month for a starter tier with one weekly post, through $800 to $1,500 for two to five posts a week, up to $1,500 to $6,000 at full-service agencies.
- Paid promotion is never part of the service fee. Agencies commonly recommend at least $500 to $1,500 a month per platform, and running the campaigns costs another $500 to $1,500 or 10 to 20 percent of that budget.
- A freelancer usually asks $500 to $2,500 a month per profile. A salaried junior or mid-level social media manager earns about $45,000 to $70,000 a year, and with benefits and payroll taxes the monthly employer cost lands around $5,000 to $12,000.
- Doing it yourself is not free: three posts a week take 12 to 24 hours a month, plus tools such as Canva Pro at about $15 a month, a scheduler at $10 to $250 and stock photos at $30 to $50.
- Four things drive the price up: the number of platforms, posting frequency, format (video and reels cost several times more than static graphics) and moderation of comments and messages.
- Organic results take 3 to 6 months and paid campaigns 2 to 4 weeks. A post reaches only 1.5 to 2.5 percent of followers organically, so a page without ads rarely drives sales on its own.
Worth knowing
The short answer on price in 2026
From about $300 to $6,000 a month, with the US market middle for a small or midsize company between $800 and $2,500. The spread isn't providers being greedy. Two very different jobs get sold under the same label: one is publishing four graphics a month, the other is a content plan, video production, answering messages and a report tied to sales.
Published pricing from US agencies and freelancers follows a fairly predictable pattern, though exact numbers vary by city and provider. A starter tier with one post a week begins around $300. The tier most firms treat as a reasonable minimum, two or three posts weekly plus stories, costs about $800. Around $1,500 you get four or five posts a week. Full-service agencies that add a strategist, a copywriter and a designer tend to start near $1,500 for eight to twelve posts and climb to $6,000 or so for about thirty pieces a month including video.
If someone gives you a quote without asking about your industry, the number of platforms and who replies to customer messages, they're almost certainly pricing the act of posting, not an outcome. Ask them what happens when a complaint shows up under a post at ten at night.
Side by side
Social media management pricing packages side by side
Standard tier, two to three posts a week
About $800 a month. One or two stories a week, a consistent voice and basic reporting come on top of the posts. This is the level where a page starts to look deliberately managed.
Extended tier, four to five posts a week
About $1,500 a month, with stories three or four times a week. This is usually where a content calendar a month ahead and weekday comment moderation come in.
Full-service agency, basic tier
From about $1,500 a month for 8 to 12 posts, graphics and moderation. You pay for a team, meaning a strategist, a copywriter, a designer and an ads specialist, instead of one person doing everything.
Full-service agency, tier with video
From about $3,000 for 16 posts and 4 reels, up to $6,000 for around 30 pieces a month. Video explains most of the jump, since it needs filming, editing and captions.
Facebook and Instagram together
Most often $1,500 to $3,000 a month. A third platform such as TikTok or LinkedIn lifts the range to about $2,500 to $4,500, because you can't just copy formats across.
Instagram, TikTok or LinkedIn on their own
Instagram $750 to $1,500, TikTok $1,500 to $3,000 because of video, LinkedIn $1,000 to $2,000. Single pieces priced separately: an Instagram post $50 to $150, a carousel $100 to $300, a reel $200 to $600.
Paid promotion, a separate line paid to Meta
At least $500 to $1,500 a month per platform so the system can collect data at all. Running those campaigns costs another $500 to $1,500 a month or 10 to 20 percent of the budget.
Step by step
Six steps to order page management without overpaying
Step 1
Write down why you need the page
Supporting sales, recruiting, customer service and brand building are four different jobs, often quoted at the same price. A firm that wants leads needs ads and a landing page. A firm that wants to look credible to trade partners needs regular posting and decent photos. Put your goal in one sentence before asking for quotes.
Step 2
Price the do-it-yourself option honestly
Three posts a week take 12 to 24 hours a month. Multiply that by the hourly value of whoever does it and add the tools: Canva Pro about $15, a scheduler $10 to $250, stock photos $30 to $50. Only that total is a fair benchmark for an outside offer.
Step 3
Pick platforms, not all of them
The most common brief asks for Facebook, Instagram, TikTok and LinkedIn at once with money for one. The result is predictable: the same post pasted in four places. Choose the one platform where your customers actually spend time and do it properly.
Step 4
Ask for a quote split into lines
A useful offer lists posts, stories, video production, moderation, reporting and the fee for running ads separately. A single lump sum makes two offers impossible to compare and leaves you wondering, three months in, what you're paying for.
Step 5
Settle the promotion budget on its own
Ask plainly whether the quoted price includes money spent on ads. In US agency quotes it almost never does. Plan at least $500 to $1,500 a month per platform, or the algorithm has nothing to learn from and results stay random.
Step 6
Agree on a review date up front
Organic effects need 3 to 6 months, paid results 2 to 4 weeks. Write down what you will measure after a quarter and which result counts as failure. Without that, the renewal conversation turns into a conversation about gut feelings.
Worth knowing
What the monthly fee should actually cover
Comparing offers by the headline figure makes little sense. For $1,500 one provider delivers twelve graphics, another eight graphics plus moderation, a content plan and a report. The workload can differ several times over while the price looks the same, so break each offer into parts and check them one by one.
Number and format of pieces
Eight static graphics are a very different job from four graphics and four reels. Video needs shooting, editing, subtitles and a thumbnail, which is why tiers with reels usually cost about twice as much. If an offer only mentions posts, ask whether reels are in.
Moderation
Cheap tiers drop it first, and customers notice fast when it's missing. Agree on the hours when someone answers comments and messages, and on what happens to a price question sent on Saturday. For service businesses this often matters more than the posts themselves.
Photos and source material
Many low-priced offers assume you supply the material. Without photos of your products or team, you'll pay for a shoot or end up with stock images that look like stock. Sort this out while you're still comparing quotes, not in the second month.
Reporting
A useful report answers how many inquiries and sales came in, not how many likes a post earned. Ask for an anonymized sample report before you agree to anything. It is the quickest test of whether a provider thinks about results or about activity.
Checklist
Questions to ask before you agree to a provider
Put these to every provider in writing and compare the answers side by side.
Checklist
- Does the price include the promotion budget or only the work? In US quotes the budget is almost always separate and goes directly to Meta.
- How many pieces does the tier cover, split into graphics, reels and stories? A promise of regular posting without numbers doesn't commit anyone to anything.
- Who answers comments and messages, during which hours and how quickly? Settle weekends and evenings separately.
- Do you get a content calendar a month ahead for approval, or do posts go up without asking you? No plan means firefighting every week.
- Who supplies photos and video? If the provider expects your material, a shoot gets added, usually $500 to $2,500 outside the monthly fee.
- Who owns the ad accounts, the page and the pixel when you part ways? This is the most common source of conflict after leaving an agency.
- What exactly does the report show and how often does it arrive? Ask for a sample and check that it counts inquiries, not only reach.
- What notice period applies, and is there a fixed term? Committing for a year to a provider you've never worked with is a risk you don't need to take.
Worth knowing
Freelancer, agency or in-house: social media manager cost compared
These three routes differ less in price than in what happens when something goes wrong, and that's usually the more important test.
Freelancer
Social media management freelance work in the US most often costs $500 to $2,500 a month per profile. It's the cheapest and most flexible route, and it fits one platform with a simple product. The weak spot is obvious: it's one person. Illness, a vacation or a bigger new client means a gap in posting, so agree in advance what happens then.
Agency
Realistically from about $1,500 a month, quickly rising to several thousand. You pay for continuity and for several people with different skills. The price grows because coordination adds overhead. An agency makes sense when you run more than one platform, produce video or need ads looked after constantly.
Employee
About $45,000 to $70,000 a year for a junior or mid-level hire and $75,000 to $110,000 for a senior. The full employer cost with benefits, payroll taxes, equipment and tools usually lands between $5,000 and $12,000 a month. An in-house hire only pays off when social media is a real sales channel and there's a full workload. With two posts a week, it's just a pricier path to the same result.
Doing it yourself
The fourth option only looks free on a spreadsheet. Three posts a week mean 12 to 24 hours a month plus tools. If those hours come out of selling time, put a price on an hour of the owner's time before calling it a saving. When you need help with a defined task without a permanent hire, see how a fractional marketing team works.
Worth knowing
The promotion budget: why it sits apart and how much you need
This is where expectations split most often. The fee for running a page pays for work: copy, graphics, publishing, moderation. Money spent on reaching people goes separately and directly to Meta. Almost no US agency quote combines the two, yet almost every client assumes they do.
The reason promotion stopped being optional is simple arithmetic. An organic post on a company page now reaches on average 1.5 to 2.5 percent of followers. With two thousand followers that means thirty to fifty people see it. Without paid support even a strong post lands in silence.
Agencies commonly recommend at least $500 to $1,500 a month per platform so the algorithm can collect data and get out of its learning phase. Running the campaigns usually costs $500 to $1,500 a month or 10 to 20 percent of the ad budget. Check which model your offer uses, because with a large budget the percentage makes a big difference.
If your goal is inquiries rather than reach, the campaign also needs somewhere to send people. The page alone rarely does that job. Before adding money to ads, look at what a focused landing page could fix, since improving conversion there is usually cheaper than buying more clicks.
Worth knowing
When it pays back and how to do the math
Paid campaigns usually show results in 2 to 4 weeks, organic effects in 3 to 6 months. That gap matters when you plan: judge a quarter-long arrangement by organic reach and you'll judge it too early.
Keep the calculation as simple as possible. Take the full monthly cost, management plus promotion, divide it by the number of inquiries that came from social media, and compare the result with your margin on one customer. For Facebook ads in the US one lead most often costs $20 to $60, and in specialist services it can be many times more. If your margin per customer is $800 and a lead costs $40, you break even when one in twenty inquiries buys.
To run that math at all, you need one thing from day one: a way to tell social inquiries apart from the rest. A separate phone number, a separate form or a simple tag in the link is enough. Without it, six months later you're comparing a reach chart with a revenue chart and guessing whether they're related.
If you're not sure Facebook is the right channel for your industry, a single conversation is a cheaper decision than a year of management. Read how marketing strategy work is scoped and what it should include.
Worth knowing
Page management price list for 2026 by scope
Price lists break down into three levels of service. Figures are typical US amounts per month of work and don't include the promotion budget, which you pay separately and directly to Meta.
Basic: one post a week
from about $300 a month
Standard: two to five posts a week with stories
$800 to $1,500 a month
Full service with moderation and video
$1,500 to $6,000 a month
FAQ
Questions companies ask us
Short answers. The free analysis call covers anything specific to your company.
01How much does facebook page management cost for a small business?
A small US company most often pays $800 to $2,500 a month to have one Facebook profile run. Starter tiers with a single weekly post begin around $300. Add a separate promotion budget, usually from $500 a month.
02What does an agency charge to run a company Facebook page?
A full-service agency starts at around $1,500 a month for 8 to 12 posts with graphics and moderation. A tier with video, 16 posts and 4 reels, is about $3,000, and extensive service with around 30 pieces a month reaches $6,000 or more.
03What is the cost to hire social media manager help, freelance or on staff?
A freelancer typically charges $500 to $2,500 a month per profile. A salaried social media manager earns about $45,000 to $70,000 a year at junior and mid level and $75,000 to $110,000 as a senior, before benefits and payroll taxes.
04Does the price cover several social platforms?
Usually not. The base price covers one platform. Facebook and Instagram together most often cost $1,500 to $3,000 a month, and three platforms $2,500 to $4,500, because each format has to be prepared separately.
05Does a company page make sense without ads?
Rarely as a sales channel. An organic post reaches on average 1.5 to 2.5 percent of followers, so with two thousand followers about 30 to 50 people see it. Without promotion, the page mostly serves as a storefront people check before they buy.
06What ad budget does a small company need for social media?
Agencies usually set a minimum of $500 to $1,500 a month per platform. Below that, the algorithm can't collect enough data to leave its learning phase, and campaign results stay random and hard to judge.
07How much does a single Instagram post cost?
Priced one by one, an Instagram post most often costs $50 to $150, a carousel $100 to $300 and a reel $200 to $600. Paying per piece usually works out more expensive than a monthly tier, though it can suit a one-off campaign.
08Is it worth handing social media management services to an agency?
Yes, if you run more than one platform, produce video or need ads handled constantly. With one platform and two posts a week, a freelancer at $500 to $2,500 a month delivers the same result for less. An agency costs more, but it doesn't disappear on vacation.
09Which tier should you start with?
The safest start is two to three posts a week, about $800 a month. That's regular enough for the profile to look managed without locking up the budget for a year. The $300 tier just keeps a profile from looking abandoned.
10What should a solid social media package include?
Six items listed separately: the number of posts and reels, the number of stories, moderation with response hours, a content plan for approval, a report that counts inquiries and not only reach, and the terms for running ads. One sum for everything makes comparison impossible.
11How long before social media starts to bring results?
Paid campaigns show first results after 2 to 4 weeks. Organic effects, meaning growing reach and recognition, usually take 3 to 6 months. Review the arrangement after a quarter, and agree beforehand which result counts as failure.
12What does it cost to run a company page yourself?
At three posts a week, running it yourself takes 12 to 24 hours a month. Tools come on top: Canva Pro about $15, a scheduler $10 to $250 and stock photos $30 to $50 a month. The real cost is those hours, valued at the rate of whoever gives them up.
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