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Marketing blog with practical guides for companies that buy marketing

Plain-English guides for owners and managers who buy marketing: what drives the budget, how to hire or outsource, which numbers to watch and how search really works. Each article ends with steps you can take this month.

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Budgets, hiring, KPIs, Google Ads and SEO, written for the person who signs off on the work rather than the person who runs the account.

All Costs and budgets Hiring and outsourcing KPIs and reporting Search and SEO

Weight loss clinic marketing cost and monthly budgets for medical weight loss clinics

Weight loss clinic marketing cost in the US: click prices, ad budgets for single clinics and groups, cost per member and a worked example with sample budgets. 8 min read

ABA therapy marketing cost and monthly marketing budgets for ABA practices

ABA therapy marketing cost in the US: Google Ads click prices, typical monthly ad spend, cost per enrolled family and sample budgets for ABA practices. 8 min read

Therapist marketing cost and therapy practice marketing budgets per month

Therapist marketing cost in the US: monthly Google Ads budgets, click and lead costs for therapy practices, sample budgets for solo and group practices. 7 min read

Pain management marketing cost and pain management marketing budgets per month

Pain management marketing cost in the US: Google Ads spend from $2,500 to $8,000 a month, click costs for pain clinics, sample budgets and cost per procedure. 8 min read

Wedding venue marketing cost and wedding venue marketing budgets per month

Wedding venue marketing cost in the US: about $3,700 to $12,700 a month, Google Ads spend for venues, sample budgets and cost per booked wedding. 9 min read

Podiatry marketing cost and podiatry practice marketing budgets per month

Podiatry marketing cost in the US: about $2,100 to $7,300 a month for most practices, Google Ads lead costs, sample budgets and cost per new patient. 9 min read

Orthopedic marketing cost and orthopedic practice marketing budgets per month

Orthopedic marketing cost in the US: $3,000 to $12,000 a month for competitive markets, Google Ads lead costs, sample budgets and cost per new patient. 9 min read

ENT marketing cost and otolaryngology practice marketing budgets per month

ENT marketing cost in the US: $2,000 to $5,000 a month for one office, Google Ads lead costs, sample budgets and the cost per new ENT patient. 8 min read

Pediatric marketing cost and pediatrician marketing budgets per month

Pediatric marketing cost in the US: $1,500 to $4,000 a month for one office, Google Ads lead costs, sample budgets and the cost per new pediatric family. 9 min read

Audiology marketing cost and hearing aid marketing budgets per month

Audiology marketing cost in the US: $2,500 to $6,000 a month for one office, Google Ads lead costs, sample budgets and the cost per hearing aid fitting. 9 min read

Fertility clinic marketing cost and monthly IVF marketing budgets

Fertility clinic marketing cost in the US: IVF click and lead prices, Google Ads budgets by market, agency fees, three sample budgets and cost per new patient. 8 min read

Urgent care marketing cost and monthly budgets per clinic

Urgent care marketing cost for US clinics: Google Ads click and lead prices, SEO and management fees, budgets per location and how to check payback. 9 min read

OBGYN marketing cost and monthly budgets for women's health practices

OBGYN marketing cost for US practices: Google Ads click prices, SEO and management fees, three monthly budgets and how to check the spend pays back. 9 min read

Dermatology marketing cost for medical and cosmetic practices

Dermatology marketing agency pricing and cost for US practices: three monthly budgets, ad spend, SEO fees, cost per new patient, medical vs cosmetic. 10 min read

Invisalign marketing for dental practices that want more aligner starts

Invisalign marketing for US dentists and orthodontists: where aligner patients come from, brand rules, which channels to pay for and what to hand off. 9 min read

Skilled nursing marketing and SNF marketing that fills short-term rehab beds

Skilled nursing marketing for SNF administrators: how hospital referrals, Care Compare, local search and family follow-up fill beds and what to hand off. 9 min read

Mental health practice marketing for group therapy practices

Mental health practice marketing for group practices: which channels fill open caseloads, the ad and privacy rules that apply and what to outsource. 10 min read

Ophthalmology marketing for LASIK, cataract and retina practices

Ophthalmology marketing for surgical eye practices: which channels bring consults, how optometrist referrals fit, ad rules and what an outside team should run. 10 min read

Memory care marketing agency services, Google Ads and automation that fill open suites

Memory care marketing agency services: Google Ads management, marketing automation for family follow-up and referral outreach that turn open suites into tours. 9 min read

Private duty home care marketing that fills caregiver hours

Private duty home care marketing: where private pay clients come from, how to reach the adult child making the call, and what an outside team should run. 10 min read

Medicare marketing agency services for insurance agents and agencies

Medicare marketing agency guide for insurance agents: channels that bring enrollments, CMS consent and call rules, and what to hand an outside team. 9 min read

New guides on marketing budgets, ad campaigns, SEO and hiring outside help come out regularly. If a topic is missing, request the analysis and ask the project manager about it.

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