People who need a lawyer in Los Angeles often find one on a phone, after an accident on the freeway, a termination letter or a notice from a landlord. Your website has seconds to show that you handle exactly that matter, in their part of the county, and that reaching you is easy. We begin with a free written analysis of your current site in 24 hours, then match a web designer who has built legal sites before.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
What to know
A resident of Van Nuys who was rear-ended on the way home doesn't start with your firm history. They look for proof that you take car crash cases, a sign that someone answers after hours, and a button that calls you without a second tap. A tenant in Koreatown facing an unlawful detainer wants to know whether you speak their language and how fast you can review the papers. Your site succeeds when each of these visitors finds their own answer on the first screen.
Searchers add neighborhood and city names to what they type: Glendale, Torrance, Pomona, Santa Monica, Long Beach, even Anaheim across the county line. A single generic homepage can't speak to all of them. We group pages by matter type first and add area content only where your firm actually takes cases and can get to court without strain.
Attorney bios that name bar admissions, the courts where you appear and the kinds of matters you handle persuade more than stock photos of gavels and skylines. Clear notes on free consultations, on contingency arrangements where they apply and on what happens after someone sends a form ease the anxiety that keeps people from reaching out.
Who it's for
A new site pays off most when the current one is holding back intake. These are the situations we see most often in legal work across the region.
Auto, motorcycle, pedestrian, trucking and premises claims each deserve a page that answers the questions a hurt person asks at night, with a call button fixed to the bottom of the phone screen and a short form for people who can't talk yet.
Visitors often worry that their employer might see the inquiry. A calm page that explains confidentiality, lists the claims you take and offers a Spanish version where your clients need it tends to lift form completions from warehouse, hospitality and entertainment workers.
These clients compare several firms before calling. They read bios, process pages and frequently asked questions. A site with clear steps for divorce, custody, trusts or probate, and a booking tool for a first conversation, gives them a reason to stop comparing.
Urgency and language dominate here. Pages in Spanish, Korean, Armenian, Tagalog or Chinese when your staff can handle those calls, plus a visible emergency number for arrests or detentions, matter more than decorative design.
Good to know
The State Bar of California treats a law firm website as attorney advertising. Statements about past results, quotes from former clients and phrases that imply a specialty need care, and certain claims call for disclaimers. We flag every such element for your review, and the final wording is yours to approve. This is general guidance, not legal advice, and your own ethics counsel has the last say.
A contact form should warn visitors not to send confidential details before a conflict check and explain that submitting it does not create an attorney-client relationship. Submissions travel over an encrypted connection and land where your intake staff actually watch, not in a shared inbox that nobody opens on weekends.
Sites in California regularly draw accessibility complaints. Contrast, keyboard navigation, alt text, form labels and video captions go into the plan from the first wireframe on WordPress or Webflow. That's far easier than patching them after launch.
Side by side
Quick to launch, but many firms share the same layout and often the same stock practice text. Search engines see thin, duplicated pages, and you rarely control the hosting, tracking or the code if you want to leave.
The site may look polished, yet ethics disclaimers, intake logic and practice area architecture tend to be missing. Your team ends up explaining bar rules to designers and rewriting every page by hand.
A senior project manager reads your practice mix and target areas, then pairs you with a web designer who has built attorney sites. You own the site and its data, and one person stays responsible for scope, timing and the numbers after launch.
Step by step
Step 1
We review your current site on phones and desktops: load time, form flow, call tracking, practice page coverage, and how you appear for searches in the parts of Los Angeles County you serve. You get a PDF with specific findings.
Step 2
Together we decide which matters deserve their own pages, which neighborhoods or cities get area content, which languages to publish in and what every page should ask a visitor to do next.
Step 3
The designer builds on WordPress or Webflow with fast templates, accessible components and intake forms tied to your case management or call routing. Draft copy and any result language go to you for ethics review before launch.
Step 4
Old addresses redirect to their new pages, so you keep your search visibility. Calls, chats and forms get tracked by practice area, and each month the project manager shows you which pages bring consultations.
Checklist
None of this is required, but each item shortens the planning phase and keeps the first draft closer to how your firm really works.
Checklist
How it works
Everyone works online, and meetings happen over video during Pacific Time business hours so your partners aren't asked to join calls at odd hours. Your senior project manager keeps the timeline, collects your approvals on copy and compliance points, and makes sure the designer, the developer and anyone writing practice pages stay aligned.
After launch, the same person watches consultation requests and call volume per practice page, suggests fixes when a form drops off, and plans new pages as your firm adds matters or areas. The web design service page explains how the work runs in general. You can also read our approach to marketing for law firms or see what we do for companies across California.
FAQ
Short answers. The free analysis call covers anything specific to your company.
No. The team is fully remote. We meet you on video calls scheduled on Pacific Time, share designs through online previews you can open on your own phone, and collect comments in writing so nothing gets lost between partners. The build itself happens online, so location doesn't slow anything down.
California rules allow some of this under conditions, such as disclaimers and truthful context, and some statements are restricted. We mark every result, client quote and specialty claim in the draft and leave the final decision to you and your ethics counsel. We never publish that content without your written approval.
WordPress suits firms that want many practice and area pages, a blog and a wide choice of intake and booking plugins. Webflow suits firms that prefer a tight design system and fewer moving parts. The designer recommends one after the analysis, based on who at your firm will edit pages and which tools you already use.
Not if the move is planned. Every old address that has traffic or links gets a redirect to its closest new page, titles and headings carry over or improve, and the specialist checks the site in Google Search Console right after launch. Your senior project manager, who has 15+ years in marketing, reviews the migration report with you.
Calls, forms and chats are tagged by the page and practice area they came from, and they can be linked to signed matters in your intake system. Each month you see which pages bring inquiries you actually want, which ones visitors leave quickly, and what the team plans to change next.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.