Social media advertising on Facebook, Instagram, TikTok or LinkedIn needs a different plan on each platform and a different budget in each industry. Within 24 hours a senior project manager matches your product and audience with a specialist who has already delivered on real campaigns in that channel. The project manager then reviews every stage of the work with you and steps in if results drift off target.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Key takeaways
Before you read on
Worth knowing
Paid social advertising means promoted content on Facebook, Instagram, TikTok, LinkedIn or Pinterest, run through each network's own tools: Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager. Unlike organic posts, a paid campaign lets you aim ads at people by age, location, interests and buying behavior, and scale the outcome by adding budget. This is targeted advertising on social media in the literal sense: you choose who sees the message before a single impression is paid for.
Results come down to three things: matching the platform to the audience, the quality of the materials (video, graphics, copy) and steady optimization based on data from tracking pixels and recorded conversions such as purchases or inquiries. Hand your ads to someone with no experience in your industry and you'll usually burn the first two to four weeks of budget relearning what a seasoned specialist already knows.
The specialist you get has run campaigns in a similar industry and at a similar budget. We're not an agency with a fixed staff. A senior project manager picks one vetted person for your account and stays your go-to contact for scope, pace and results. For ongoing ad work on Facebook and Instagram, see our Facebook ads service.
In short
24 hours
to match a social ads specialist to your brief
15+ years
of marketing behind the person who reviews each stage with you
Portfolio
examined before a specialist is proposed
Your sector
where the specialist has already run paid campaigns
Worth knowing
The figures below reflect what US specialists commonly charge for running social campaigns, and they vary with scope and seniority. The platform always bills media spend separately.
About $500 to $1,500 a month for the specialist's work, excluding media. That covers ad account setup, two or three ad sets, weekly optimization and a monthly report. Media spend usually starts around $1,000 a month and is set separately.
About $1,500 to $5,000 a month for management, with media spend from $3,000 a month. Includes a separate creative approach for each platform, A/B tests and weekly bid tuning.
About $500 to $2,000 for a single ad account audit, pixel and conversion event setup, or a starter campaign built ready to run, without ongoing monthly management.
Step by step
Step 1
You describe the product, budget and campaign goal: sales, inquiries or reach. The call with the project manager takes up to 30 minutes and is free.
Step 2
The project manager, with more than 15 years in marketing, selects someone who has worked in your industry and on the ad platform you need.
Step 3
The project manager sets the first stage and how it will be signed off with you and the marketer, then tracks deadlines and pace.
Step 4
The specialist launches the campaign and reports weekly. Before the campaign moves on, you and the project manager review each stage against the goal in your brief.
Who it's for
Paid social works for many business models, but the campaign type and starting budget shift from one industry to the next.
Sales campaigns with dynamic retargeting on Meta for people who already visited the site, tied to the product catalog. Starting budget usually from $1,000 to $2,000 a month.
Reach and lead campaigns on Facebook and Instagram, with location targeting across a radius of a few to a dozen or so miles.
TikTok Ads and Instagram Reels built on video creative and creator partnerships, with a test budget from about $1,000 a month.
LinkedIn Ads targeted by job title and industry. Clicks cost more than on Meta, but the contacts tend to be of higher quality.
Short demand tests of three to six weeks that validate the offer before you scale up the budget.
Side by side
Matched specialist: flexible scope agreed stage by stage, no retainer
Matched specialist: chosen for a track record of campaigns in a similar sector
Matched specialist: the project manager arranges a replacement with the full history, access and results
Matched specialist: a project manager with 15+ years in marketing decides disputes
Checklist
The more material the specialist gets on day one, the sooner your paid social media campaigns produce results instead of testing from scratch.
Checklist
What you can count on
We set up these social media advertising services so the company paying for them takes on as little risk as possible.
Each social ads specialist has been through a portfolio review, reference checks and a conversation about campaigns they really ran.
The marketer we pick has already run campaigns for companies in your sector. It's not just whoever has free hours this month.
If campaign results raise questions, the project manager assesses the specialist's work as an independent referee.
If the marketer isn't the right fit for your industry, the project manager suggests someone else.
Before you start
Tell us what you sell and how much you plan to spend, and we'll match you with a paid social specialist within 24 hours. The first consultation is free, and it comes with a free analysis as a PDF.
FAQ
Short answers. The free analysis call covers anything specific to your company.
In the US, a specialist's work usually costs $500 to $1,500 a month for one platform and one campaign goal, and $1,500 to $5,000 for multichannel management. The media budget is set separately, typically from $1,000 a month upward.
A specialist is matched within 24 hours of your request. Setting up the ad account and the first ad sets usually takes another three to seven business days, depending on how quickly creative materials are ready.
Paid ads need an ad account, a media budget and precise targeting set in the platform's ad tools. They reach people who don't follow your profile yet and let you scale results with budget, which organic posts can't do.
No. A senior project manager with 15+ years in marketing matches a vetted specialist to your job and oversees the work, but the campaign is run by one specific marketer with experience in your industry, checked on portfolio and real social campaigns before the match.
You review each agreed stage, such as campaign setup or a month of management, together with the project manager. They compare the delivered scope and results with what was agreed, so you never approve work that only the person doing it has looked at.
It depends on your audience and product. Ecommerce and brands selling straight to consumers do well on Meta (Facebook, Instagram) and TikTok, while B2B firms and expert services get stronger results on LinkedIn despite a higher click price. The specialist recommends a platform based on your budget and goal.
The project manager reviews the situation as an independent referee and can propose another vetted marketer. The new person gets the access, settings and results to date, so you don't start over from nothing.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Tell us about your business and we'll send a PDF with specific recommendations within 24 hours.Tell us about your business and we'll send a PDF with specific recommendations within 24 hours.