Social media advertising on Facebook, Instagram, TikTok or LinkedIn needs a different plan on each platform and a different budget in each industry. Within 24 hours a senior project manager matches your product and audience with a specialist who has already run real campaigns in that channel. From there, the project manager reviews every stage with you and measures results against the target you set.
Free, no obligation. A senior project manager walks you through the analysis.
Free analysis in 24 hours
Send us your website. Within 24 hours, you'll get a written analysis comparing your marketing with your competitors'.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Key takeaways
Before you read on
What to know
Paid social advertising means promoted content on Facebook, Instagram, TikTok, LinkedIn or Pinterest, run through each network's own tools: Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager. Unlike organic posts, a paid campaign lets you aim ads at people by age, location, interests and buying behavior, then scale up by adding budget. This is targeted advertising on social media in the literal sense: you choose who sees the message before you pay for a single impression.
Results come down to three things. You need the right platform for your audience, strong creative (video, graphics, copy) and steady optimization driven by pixel data and tracked conversions like purchases or inquiries. Hand your ads to someone new to your industry and you'll usually burn the first two to four weeks of budget while they learn what a seasoned specialist already knows.
Your specialist has run campaigns in a similar industry, at a similar budget. We're not an agency with a fixed staff. A senior project manager picks one vetted person for your account and stays your go-to contact for scope, pace and results. For ongoing ad work on Facebook and Instagram, see our Facebook ads service.
In short
24 hours
to pair a social ads specialist with your brief
15+ years
of marketing behind the person who reviews each stage with you
Portfolio
reviewed before we put a specialist forward
Your sector
where the specialist has already run paid campaigns
Good to know
The figures below reflect what US specialists commonly charge to run social campaigns, and they vary with scope and seniority. The platform always bills media spend separately.
About $500 to $1,500 a month for the specialist's work, excluding media. That covers ad account setup, two or three ad sets, weekly optimization and a monthly report. Media spend usually starts around $1,000 a month, set as its own line.
About $1,500 to $5,000 a month for management, with media spend from $3,000 a month. You get creative built for each platform, A/B tests and weekly bid tuning.
About $500 to $2,000 for a one-time ad account audit, pixel and conversion event setup, or a starter campaign built and ready to run, with no monthly management after.
Step by step
Step 1
You tell us about the product, the budget and the goal: sales, inquiries or reach. The call with the project manager runs up to 30 minutes and costs nothing.
Step 2
The project manager, a marketer for more than 15 years, picks someone who has worked in your industry and on the ad platform you need.
Step 3
The project manager defines the first stage with you and the marketer, agrees on how you'll sign it off, then tracks deadlines and pace.
Step 4
The specialist launches the campaign and reports weekly. Before anything moves forward, you and the project manager hold each stage up against the goal in your brief.
Who it's for
Paid social works for many business models, but the campaign type and starting budget change from one industry to the next.
Sales campaigns on Meta that retarget past visitors with products from your catalog. Budgets usually start at $1,000 to $2,000 a month.
Reach and lead campaigns on Facebook and Instagram, targeted to a radius of a few miles up to a dozen or so.
TikTok Ads and Instagram Reels built on video creative and creator partnerships, with a test budget from about $1,000 a month.
LinkedIn Ads targeted by job title and industry. Clicks cost more than on Meta, but the leads tend to be better.
Short demand tests of three to six weeks that prove out the offer before you scale the budget.
Side by side
With us: a flexible scope you agree on one phase at a time, no retainer
With us: someone picked for a track record of campaigns in a similar field
With us: the project manager agrees on the plan at kickoff and walks you through a report every month
With us: a project manager with 15+ years in marketing reviews every stage first
Checklist
The more the specialist has on day one, the sooner your paid social media campaigns start producing results instead of testing from scratch.
Checklist
What you can count on
We set up these social media advertising services so the company paying for them always knows who runs the campaigns, who reviews them and what comes next.
Each social ads specialist has been through a portfolio review, reference checks and a conversation about campaigns they actually ran.
The marketer we pick has already run campaigns for companies in your sector. It's not just whoever has free hours this month.
The project manager reviews the specialist's work on your social ads at each stage, before the results reach you, and keeps the schedule on track.
You agree on the campaign plan with the project manager at the start, and every month you get a report with the plan for the next one.
Before you start
Tell us what you sell and how much you plan to spend, and we'll match you with a paid social specialist within 24 hours. The first consultation is free, and you also get a free analysis as a PDF.
FAQ
Short answers. The free analysis call covers anything specific to your company.
In the US, a specialist's work usually costs $500 to $1,500 a month for one platform and one campaign goal, and $1,500 to $5,000 for multichannel management. The media budget is set separately, typically from $1,000 a month upward.
You'll have a specialist within 24 hours of your request. Setting up the ad account and the first ad sets usually takes another three to seven business days, depending on how fast your creative is ready.
Paid ads need an ad account, a media budget and precise targeting set in the platform's ad tools. They reach people who don't follow you yet, and you can scale results by adding budget. Organic posts can't do either.
No. A senior project manager with 15+ years in marketing matches a vetted specialist to your job and oversees the work. One marketer with experience in your industry runs the campaign, and we check their portfolio and past social campaigns before they're assigned.
You review each agreed stage, such as campaign setup or a month of management, together with the project manager. They compare what was delivered, and the results, with what you agreed on. You never approve work that only the person who did it has checked.
It depends on your audience and product. Ecommerce and direct-to-consumer brands do well on Meta (Facebook, Instagram) and TikTok. B2B firms and expert services get stronger results on LinkedIn, even at a higher cost per click. The specialist recommends a platform based on your budget and goal.
Every month. The project manager walks you through what the campaigns delivered and what is planned next. The plan, the access, the settings and the results so far sit in one place, so you always know where things stand.
Free analysis
Send us your website. Within 24 hours, you'll get a written analysis comparing your channels with your competitors', plus a call with a senior project manager who has run marketing for 15+ years.
Free marketing analysis
Your analysis is prepared by a senior project manager with 15+ years of experience in marketing.
Are you a marketer with experience in a specific industry? Join the team
Your website, full name, email and phone. A PDF with specifics within 24 hours.
Within 24 hours you get an audit by email with an analysis and a proposal: which marketer or team your business needs and where to start.